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  • AFP Business News

    • Advertising 101: Exploiting the Information Gap

      You are setting up advertising for your business. Seems simple. You have a budget, and you know what you need. TV, radio, print, maybe some Facebook and Google. Then it hits you: I know that I need advertising, I know how much I have to spend, but I have no clue as to what will work for me. You let this slip to the first ad rep. (Sorry, they call themselves account executives.) Not surprisingly, the person on the other side of the table has a ready solution.

    • Small businesses will need to rethink Facebook strategy

      The change with Facebook that has been slowly coming for the past two years will solidify in January with the virtual end of so-called organic reach for business messages. What that means for you: no more Facebook free ride. Whatever following you have on Facebook will be worth basically nothing come January, with Facebook saying it will do everything it can to weed out unpaid advertising messages from showing up organically in individual news feeds.

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