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Augusta County tourism grant application opens for marketing, expansion of facilities

Crystal Graham
augusta county
(© Rex Wholster – stock.adobe.com)

The grant application process is open for local events or businesses in Augusta County to fund new marketing campaigns or expand tourism-related facilities.

Augusta County Tourism administers the grant program to support and expand tourism efforts within Augusta County.

Grants for the expansion of tourism-related facilities include new venue spaces, renovations of unique destinations and physical improvements that should lead to increased visitation in Augusta County.

In this competitive application process, all projects must demonstrate how they will creatively impact and increase tourism in Augusta County. Funding is limited.

The deadline for application is May 20.

Marketing campaigns focused on boosting events, fairs, festivals or other tourism destinations through advertising, design, printing and promotions, are eligible to apply for up to $5,000.

Tourism facility expansion projects, which take on physical upgrades of tourist destinations, may apply for up to $10,000.

To apply, contact [email protected] or (540) 245-5619.

The details

All funding proposals must be for new projects which can include a new physical renovation or venue expansion aimed at increasing visitation or a new and creative marketing campaign for an existing event or business.

All applications will be evaluated based on:

  • projected impact on tourism from outside the region
  • the degree to which they encourage off-peak travel
  • the strength of their marketing and promotional plan
  • their overall creativity and partnerships with other Augusta County businesses

Tourism facility expansions must demonstrate how they will enhance visitors’ experiences, increase sales, and improve our local tourist destinations.

Crystal Graham

Crystal Graham

Crystal Abbe Graham is the regional editor of Augusta Free Press. A 1999 graduate of Virginia Tech, she has worked for 25 years as a reporter and editor for several Virginia publications, written a book, and garnered more than a dozen Virginia Press Association awards for writing and graphic design. She was the co-host of "Viewpoints," a weekly TV news show, and co-host of Virginia Tonight, a nightly TV news show on PBS. Her work on "Virginia Tonight" earned her a national Telly award for excellence in television.

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