jump to example.com

What’s on TV: Facts and figures on Duck Dynasty

We keep hearing that Duck Dynasty is a ratings juggernaut for cable network A&E because it’s the #1-rated cable TV series and draws 14 million viewers a week.

tv-clipartHow much of all of this is true?

Well, for starters, the ratings juggernaut for A&E part of what we’re hearing is most definitely true. Duck Dynasty, according to AdWeek, pulls in around $80 million in ad sales annually, 16 percent of A&E’s total ad-sales haul.

The 14 million viewers a week part of what we’re hearing is not true. The show averaged 9.13 million viewers a week in Season 4, which opened in August to a nonfiction cable-series record audience of 11.8 million viewers.

The 14 million viewers figure that you hear quoted often these days comes into play when you count original broadcasts and reruns. Undoubtedly there are duplicates in that bigger audience.

The #1-rated cable TV series part of what we’re hearing is also not true. It’s the #3-rated cable TV show on the air right now (AMC’s The Walking Dead averaged 13 million viewers in its most recent season, and ESPN’s Monday Night Football brings in 13.7 million viewers a week).

One other bit of perspective: Duck Dynasty’s weekly viewers rank 21st overall when you lump in all cable and broadcast TV shows.

Not to dispel the ratings power of Duck Dynasty. It makes A&E a lot of money, and the ongoing controversy over Phil Robertson is only going to help that become even more the case.

What? You thought that A&E and the Robertson family really were at odds over his comments on gays and race issues? Then you didn’t realize that nine of the 10 episodes in the upcoming Season 5, which premieres in January, were already in the can, and that Phil Robertson is as much a key player in each one as he has been for the past four seasons.

Geez, I wonder what the final episode of Season 5 might be about? Hmm. And I wonder if there might be any interest among the fans to see the “bickering” between the Robertson clan and A&E execs when that one airs in a couple of months?

Discussion
 
Recent Posts
 
Your One-Stop Media Shop
Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.