jump to example.com
newsletter linked in

What’s on TV: Facts and figures on Duck Dynasty

We keep hearing that Duck Dynasty is a ratings juggernaut for cable network A&E because it’s the #1-rated cable TV series and draws 14 million viewers a week.

tv-clipartHow much of all of this is true?

Well, for starters, the ratings juggernaut for A&E part of what we’re hearing is most definitely true. Duck Dynasty, according to AdWeek, pulls in around $80 million in ad sales annually, 16 percent of A&E’s total ad-sales haul.

The 14 million viewers a week part of what we’re hearing is not true. The show averaged 9.13 million viewers a week in Season 4, which opened in August to a nonfiction cable-series record audience of 11.8 million viewers.

The 14 million viewers figure that you hear quoted often these days comes into play when you count original broadcasts and reruns. Undoubtedly there are duplicates in that bigger audience.

The #1-rated cable TV series part of what we’re hearing is also not true. It’s the #3-rated cable TV show on the air right now (AMC’s The Walking Dead averaged 13 million viewers in its most recent season, and ESPN’s Monday Night Football brings in 13.7 million viewers a week).

One other bit of perspective: Duck Dynasty’s weekly viewers rank 21st overall when you lump in all cable and broadcast TV shows.

Not to dispel the ratings power of Duck Dynasty. It makes A&E a lot of money, and the ongoing controversy over Phil Robertson is only going to help that become even more the case.

What? You thought that A&E and the Robertson family really were at odds over his comments on gays and race issues? Then you didn’t realize that nine of the 10 episodes in the upcoming Season 5, which premieres in January, were already in the can, and that Phil Robertson is as much a key player in each one as he has been for the past four seasons.

Geez, I wonder what the final episode of Season 5 might be about? Hmm. And I wonder if there might be any interest among the fans to see the “bickering” between the Robertson clan and A&E execs when that one airs in a couple of months?

 
Top Stories
a

Live Blog: #7 Virginia at Duke in ACC basketball action

Augusta Free Press editor Chris Graham leads our live blog as #7 Virginia (20-4, 9-3 ACC) travels to Duke (18-6, 7-4 ACC) on Saturday.

New Wayne Theatre effort to support local arts

The Wayne Theatre Alliance will create a Local Arts Fund that will be available to local performance groups to offset costs associated with using the Wayne.

Atlantic Coast Pipeline to adopt alternative route through national forests

Atlantic Coast Pipeline LLC has worked with the U.S. Forest Service over the last several months to find an alternative route that avoids sensitive areas.

Strong enrollment in health insurance marketplace in Virginia

Nearly 421,900 Virginians have signed up for health insurance through the federal marketplace, exceeding expectations that enrollment would reach 400,000 this year.

Waynesboro begins Downtown Riverfront improvements

Spring 2016 marks the beginning of some dramatic and exciting changes to the Downtown Riverfront area in Waynesboro.

City leaders want to delay new Waynesboro High School talks: Smart move

Waynesboro City Council leaders want to delay talks with the Waynesboro School Board over the future of Waynesboro High School until after the May city elections.

McAuliffe seems to welcome criticism from Everytown on gun bill

Gov. Terry McAuliffe has reversed course on gun control and is taking the incremental approach. A one-time ally is calling foul.

Fishburne Military School rifle team again best in Virginia

Brian Draper and his teammates on the Fishburne Military School rifle team would soon be taking aim with rifles at targets 50 feet away.

Bring your business courtside (almost) to 2016 ACC Tournament

Augusta Free Press will once again be courtside at the ACC Tournament - this year coming to the nation's capital March 8-12.

Augusta Health house calls: A ‘new twist’ on an old paradigm

The house call is making a comeback, and changes in medical technology are enabling doctors to take the power of the hospital with them to the living rooms of homebound seniors.

 
Discussion
 
Recent News

AFP Business

AFP: The Magazine

In 2015, Augusta Free Press brought back our print magazine under a new name, Augusta Free Press: The Magazine.
.
 

Advertise on AFP

Get information on AFP readership and advertising online with us.
.
 

AFP Classes

Augusta Free Press offers a series classes on website design, marketing strategy, social media, event planning and more.
.
 

AFP Web Design

Get your business online for as little as $1,299. We take care of all facets of web design – visual design, layout design and content development.
.
 

AFP Graphic Design

Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
.

AFP Marketing/PR

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
.
 

AFP Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.

 

AFP Video/Audio

Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.
.
 

AFP Book Publishing

Augusta Free Press Publishing has produced books in-house and assisted more than 17 authors with book publishing and production services since 2003. Whether you need a cover, layout, or need help from start to finish, we are here to help!
.