jump to example.com

New licensing agreement will enhance experiences at Secretariat’s birthplace

The Meadow Event Park is now an officially licensed affiliate of Secretariat.com, which oversees the development and management of Secretariat-related enterprises for the Chenery family.

secretariatThis agreement solidifies a plan for the historical preservation of the Caroline County property and its development as a heritage tourism destination highlighting the original 1930s Meadow Stable barns. The structures are listed on the National Register of Historic Places and the Virginia Landmarks Register.

Legendary Triple Crown champion Secretariat was born at Christopher Chenery’s Meadow Stable, which is now known as The Meadow Event Park and home of the State Fair of Virginia. It is owned and operated by Commonwealth Fairs & Events LLC, a subsidiary of Virginia Farm Bureau Federation.

“Our collaboration with the Chenery family and Secretariat.com will help us present an even more enriched and engaging experience for fans who come from all over the country to see Secretariat’s birthplace,” said Marlene Pierson-Jolliffe, vice president of operations for CF&E and The Meadow Event Park. “These combined efforts will ensure that The Meadow’s special place in both Virginia history and horse racing history can be more fully appreciated and preserved.”

Secretariat’s owner, Penny Chenery, said she and her family have been pleased to partner with CF&E. “My children and I have been delighted with CF&E’s vision to preserve the property and its history and to share it with racing fans and the people of Virginia,” she remarked.

Renamed the “Secretariat Birthplace Tours,” the current program includes the historic barns as well as galleries and exhibits, an annual Secretariat Birthday Celebration during the Virginia Horse Festival and a Salute to Secretariat at the State Fair.

The star of the tour is Groundshaker, a great-great granddaughter of Secretariat. Chenery retired the 6-year-old Thoroughbred, the last she bred and raced, to The Meadow and also provided many rare items of Meadow Stable memorabilia for display on the tours. Future plans call for careful restoration of the barns to authentically portray the history of Meadow Stable, along with more interactive exhibits and special events.

“Our family is very excited about this project,” said Kate Chenery Tweedy, family historian and co-author of Secretariat’s Meadow – The Land, The Family, The Legend.  “The Meadow is such a beautiful, special place that has so much to say and share. I am happy to lend my voice to an effort that will take the visitor experience to a new level.”

Leeanne Ladin, Secretariat tourism manager, coordinates The Meadow Event Park’s Secretariat-related events. As co-author of Secretariat’s Meadow, she serves as resident historian and chief tour narrator. For more information about the Secretariat Birthplace Tours, visit MeadowEventPark.com.

Recent Posts
Your One-Stop Media Shop
Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.