Staunton wins national award for development brochure
The Staunton Department of Economic Development received an Excellence in Economic Development Award for its Economic Development Recruitment/Quality of Life Brochure in the category of General Purpose Brochure for communities with populations of less than 25,000 from the International Economic Development Council.
The honor was presented at an awards ceremony on Tuesday, September 20 during the IEDC Annual Conference, Sept. 18-21 in Charlotte, N.C. Amanda Glover, assistant director of economic development, accepted the award on behalf of the City.
“We recognize the City of Staunton Department of Economic Development for providing successful strategies to promote new standards in economic development in this period of global recovery,” said Dennis Coleman, IEDC chair. “Our awards honor organizations and individuals for their efforts in creating positive change in communities. They are showing that they are at the forefront of the economic development profession and are using innovative and effective practices that can be replicated in other communities.”
The Staunton Economic Development recruitment/quality of life brochure is a 12-page booklet with back pocket. The booklet uses local case studies to promote the area’s economic development and quality of life strengths. The back pocket can be used to include time-sensitive and customized information while the booklet itself contains more “evergreen” material.
The purpose of this printed piece is to help the Staunton Department of Economic Development recruit major employers in target market categories including: high-tech manufacturing, life science and research and development, and professional service companies including architects, software developers, and engineers, among others. Staunton’s primary assets include: an educated workforce, numerous higher education institutions, award-winning healthcare facilities, sophisticated transportation networks allowing access to East Coast and global markets, cultural, culinary, and recreational amenities, and a pro-business support system.
These assets are relayed to the reader through existing business success stories and testimonials.
“We consider this a major accomplishment,” said Glover. “We started this project over two years ago and with budget freezes this project has been put on hold more than once. Thanks to great local creatives we have finally achieved success. Not only is this product complete, but our dedicated efforts to present our community as an ideal business location have been recognized by the International Economic Development Council” Glover continued.
The Excellence in Economic Awards Program annually recognizes the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. The program honors organizations and individuals in 28 categories for their efforts in creating positive change in urban, suburban, and rural communities.