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Hospice of the Piedmont looking for its next leader after Cottrell announces retirement

Crystal Graham
ron cottrell
Ron Cottrell, President and CEO of Hospice of the Piedmont

The president and CEO of Hospice of the Piedmont has announced his retirement, and a national search firm is assisting the organization with finding a replacement.

Ron Cottrell joined HOP in September 2016. Cottrell has previously served in administration at Sentara Martha Jefferson Hospital for 27 years.

“I am so blessed to have been part of an organization that provides such meaningful support to patients and their families during the final months of life,” said Cottrell. “When I started at HOP, I knew this work was important, but seeing it up close and personal has given me an entirely different understanding. We are with people at their most vulnerable moments.”

Cottrell will continue to serve in his role until the next CEO is named.

Under Cottrell’s leadership, the organization has grown and expanded its service offerings including a Palliative Medicine program, added several full-time physicians, steered them through the challenges of the pandemic and increased the number of patients and families served.

“Ron has been an invaluable asset to the organization, and we very much appreciate his leadership and management,” said Scott Syverud, chair of the Hospice of the Piedmont board of directors. “They always say you should leave an organization better than you found it, and Ron has done just that.”

Most recently, Cottrell oversaw the launch of the Positive Transformation Project, an initiative aimed at inspiring conversations about death and dying.

“Hospice of the Piedmont is making moves in the community and working to create an important and needed culture shift. I’m proud to have been a part of this work and look forward to seeing it positively impact our community for months and years to come,” said Cottrell.

Based in Charlottesville, HOP cares for patients with serious illness and their families during the final months of life and offers grief and bereavement services to the entire community. HOP serves residents in Albemarle, Augusta, Buckingham, Culpeper, Fauquier, Fluvanna, Greene, Louisa, Madison Nelson, Orange, and Rappahannock counties, as well as the cities of Charlottesville, Waynesboro, and Staunton.

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Crystal Graham

Crystal Graham

Crystal Abbe Graham is the regional editor of Augusta Free Press. A 1999 graduate of Virginia Tech, she has worked for nearly 25 years as a reporter and editor for several Virginia publications, written a book, and garnered more than a dozen Virginia Press Association awards for writing and graphic design. She was the co-host of "Viewpoints," a weekly TV news show, and co-host of Virginia Tonight, a nightly TV news show. Her work on "Virginia Tonight" earned her a national Telly award for excellence in television.