You need to advertise: But can you cut through the ad rep crap and get what you need?

AFPnewThe ad rep sitting across from you will tell you how important it is that you buy the big ad package that he has designed just for you.

How do you have any idea of knowing if it’s going to work?

The short answer is, you can’t, unless you go in knowing as much about what he’s trying to sell you as he does.

We offer a class in our Building the Machine series that isn’t popular with our friends in the sales and marketing business.

We pull back the curtain in Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More.

The topics covered in the class include:

  • How to look up newspaper and magazine circulation numbers, radio and TV ratings numbers and website traffic numbers
  • Measuring viewers, readers and web visitors on a cost-per-thousand basis
  • Demographics numbers on different forms of media to give you a sense of which can best reach your target audience
  • Talk your way into the best deal possible with one bit of secret inside ad rep sales info

 

Class Schedule: Wednesday, June 24, noon-1 p.m.

Augusta Free Press will cover these topics in depth in our Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More class.

Classes are offered at Panera Bread in Waynesboro.

For more information on website and marketing classes offered by AFP, click here.

Books from AFP

2018-19 UVA Basketball Preview: Just $1.99 on Amazon!

UVA Basketball finished the 2017-18 season ranked at the top of the national polls. Augusta Free Press editor Chris Graham offers his insight and analysis on the 2018-19 'Hoos, breaking down the roster, the legacy of coach Tony Bennett, and how the loss to UMBC could fuel a run through March Madness next spring.

The Worst Wrestling Pay-Per-View Ever: Just $3.49 on Amazon!

Chris Graham offers a glimpse behind the curtain of the pro wrestling business in his new book, The Worst Wrestling Pay-Per-View Ever, the inside story of the 2011 Night of Legends, a live pay-per-view event featuring stars including WWE Hall of Famers Kevin Nash, "Hacksaw" Jim Duggan and The Rock 'n Roll Express that was met with almost universally negative reviews.

Mad About U: History of University Hall available on Amazon for just $5.99!

Mad About U: Four Decades of at University Hall is a comprehensive book covering the players, coaches and memories of University Hall at the University of Virginia. Join us as we look back at the memories from more than 40 years in U Hall.


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