Show Your Joe Boxer: Waynesboro Family YMCA riffs on viral video
[embedplusvideo height=”450″ width=”600″ editlink=”http://bit.ly/1c9aSlw” standard=”http://www.youtube.com/v/e02b_ZpKJPk?fs=1″ vars=”ytid=e02b_ZpKJPk&width=600&height=450&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=” id=”ep8991″ /]
You’ve no doubt seen the Kmart Joe Boxer ad. Male models in tuxes, and boxers, playing a bell choir as if inspired by Elvis Presley. The Waynesboro Family YMCA is riffing off the viral video to promote its Black Friday membership drive.
“We were looking for a fun way to get the word out,” said Jeff Fife, the executive director of the Waynesboro Y.
Augusta Free Press produced the Y’s take on “Show Your Joe Boxer.” The video stars Fife along with YMCA staffers Tony Cooper, John Spears and Norm Wright and board of directors members Rob Rule and Bill Hausrath.
The video starts with the group playing bells as in the Joe Boxer viral ad. The group stops at the point where the male models in the Kmart commercial put down their bells and begin with the hip gyrations, with Hausrath walking off the set saying, “My wife said this was a bad idea,” and Rule following not far behind.
Fife then convinces the remaining group members to spell out Y-M-C-A.
The Black Friday promotion offers prospective new members the chance to sign up with no joiner’s fee, no contracts and a free month’s membership.
More information on the Black Friday promotion is online at www.WaynesboroYMCA.com.
Augusta Free Press is a full-service website design, graphic design, video production and marketing firm based in Waynesboro, Va.
More online at www.AFPBusiness.com.
Get information on readership and advertising online with us.
Augusta Free Press offers a series of hour-long classes on website design, marketing strategy, social media, event planning and more.
You want a new website, but don’t have the first clue as to how to build one. That’s our job. Get your business online for as little as $1,299.
Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
Search Engine Optimization
The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.
Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.