jump to example.com
 

Show Your Joe Boxer: Waynesboro Family YMCA riffs on viral video

[embedplusvideo height=”450″ width=”600″ editlink=”http://bit.ly/1c9aSlw” standard=”http://www.youtube.com/v/e02b_ZpKJPk?fs=1″ vars=”ytid=e02b_ZpKJPk&width=600&height=450&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep8991″ /]

 

You’ve no doubt seen the Kmart Joe Boxer ad. Male models in tuxes, and boxers, playing a bell choir as if inspired by Elvis Presley. The Waynesboro Family YMCA is riffing off the viral video to promote its Black Friday membership drive.

“We were looking for a fun way to get the word out,” said Jeff Fife, the executive director of the Waynesboro Y.

Augusta Free Press produced the Y’s take on “Show Your Joe Boxer.” The video stars Fife along with YMCA staffers Tony Cooper, John Spears and Norm Wright and board of directors members Rob Rule and Bill Hausrath.

The video starts with the group playing bells as in the Joe Boxer viral ad. The group stops at the point where the male models in the Kmart commercial put down their bells and begin with the hip gyrations, with Hausrath walking off the set saying, “My wife said this was a bad idea,” and Rule following not far behind.

 

Subscribe to AFP: Come on, you know you want to

You can subscribe to Augusta Free Press if you want to. If you don't, we're still cool.

Augusta Free Press: Your local marketing specialists

Augusta Free Press brings your ideas on marketing and what you want and need to do to reach customers and clients to reality.

1K and counting: Need a new business website? Hire AFP

Augusta Free Press has built more than 1,000 websites for clients across the Shenandoah Valley and Central Virginia. With a track record of more than a decade in website design, let AFP guide you through the process.

Advertise on AFP through Dec. 31 for $500

Our readership continues to grow on AugustaFreePress.com, and we want your business to feel that love. We're offering a deal to advertise in the fourth quarter for a reduced rate.

Help Wanted: Craft Beertender and Cellar Technician

Stable Craft Brewing in Waynesboro, Va., has immediate openings for Craft Beertender and Cellar Technician.

Fife then convinces the remaining group members to spell out Y-M-C-A.

The Black Friday promotion offers prospective new members the chance to sign up with no joiner’s fee, no contracts and a free month’s membership.

More information on the Black Friday promotion is online at www.WaynesboroYMCA.com.

Augusta Free Press is a full-service website design, graphic design, video production and marketing firm based in Waynesboro, Va.

More online at www.AFPBusiness.com.

 
Discussion
 
Recent Posts