Virginia launches Checkpoint Strikeforce DUI enforcement


dmv virginiaVirginia’s 18th annual Checkpoint Strikeforce DUI law enforcement and public education campaign in Virginia will run through the Labor Day weekend.

“Last year, Virginia saw a 12% (12.1%) increase in alcohol-related traffic deaths on the Commonwealth’s roadways. Such an increase should alarm every Virginian, as it’s both disturbing and unacceptable,” said Virginia State Police Colonel Gary T. Settle. “I can assure you that all Virginia troopers will be actively participating in this year’s Checkpoint Strikeforce enforcement efforts alongside our local law enforcement partners. Such a life-threatening trend only motivates every one of us even more to protect the lives of Virginians.”

The campaign launch is supported by new research from local partner Lake Research who, last month, conducted a survey of Virginia drivers that are most likely to drive after drinking: 21 to 35-year-old males. The research showed that nearly half (49%) of men surveyed admitted to having driven after having a few drinks or being driven by someone who had a few drinks. Additionally, a strong majority (92%) of young men believe it is important to make a plan to get home safely before you go out for the night, but less than two-thirds (57%) frequently plan ahead for a safe ride home.

“Despite understanding the importance of finding a safe ride home and the increase in the prevalence of services like rideshare apps, drunk driving incidents in the Commonwealth remain unacceptably high,” said Richard Holcomb, Commissioner of the Virginia Department of Motor Vehicles. “The increased law enforcement presence in conjunction with an advertising campaign is designed to encourage responsible decision making and keep our roads safer for all.”
Last year in Virginia, 278 people lost their lives in alcohol-related traffic crashes representing over a third (33.94%) of all Virginia traffic fatalities in 2018. Another 19,790 people were convicted of a DUI in the  Commonwealth. During last year’s Labor Day weekend alone, Virginia State troopers arrested 72 drunk drivers, averaging a DUI arrest every 80 minutes. Checkpoint Strikeforce is a crucial joint effort between public and private partners that works to stop these fatalities through surround-sound persuasion campaigning and high-visibility enforcement that reminds likely offenders to get a safe ride home or face arrest.

Partnering with the National Highway Traffic Safety Administration’s “Drive Sober or Get Pulled Over” enforcement mobilization, approximately 98 law enforcement agencies—including local and Virginia State Police—will operate 120 checkpoints and 640 saturation patrols from Aug. 16 through Sept. 3, 2019.

Complementing the high visibility enforcement, Checkpoint Strikeforce is sponsoring an advertising campaign called “Act Like It.” The 30-second spot debuted in 2018, built on public opinion research that shows the target audience strongly agrees (81% with 94% agreeing overall) that “people who drink and drive are not acting like responsible adults.”

The advertisements remind viewers that drinking and driving is irresponsible—if you’re old enough to drink, act like it. Get a safe ride home.

The ad can be viewed here: https://youtu.be/pKvpKLgnc9I



uva basketball team of destiny

Team of Destiny: Inside UVA Basketball's improbable run

Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Subscribe

Augusta Free Press content is available for free, as it has been since 2002, save for a disastrous one-month experiment at putting some content behind a pay wall back in 2009. (We won’t ever try that again. Almost killed us!) That said, it’s free to read, but it still costs us money to produce. The site is updated several times a day, every day, 365 days a year, 366 days on the leap year. (Stuff still happens on Christmas Day, is what we’re saying there.) AFP does well in drawing advertisers, but who couldn’t use an additional source of revenue? From time to time, readers ask us how they can support us, and we usually say, keep reading. Now we’re saying, you can drop us a few bucks, if you’re so inclined.

 


augusta free press
augusta free press
augusta free press news