Shenandoah University professor’s investigations into ASMR draw national attention, book deal

brain tingles ASMR
Professor Craig Richards’ new book, “Brain Tingles,” will be published Sept. 4.

Have you seen videos where people whisper, cut hair, or unwrap candy bars slowly to help other people relax? If you have, you’ve potentially experienced Autonomous Sensory Meridian Response, or ASMR, and Shenandoah University Professor of Biopharmaceutical Sciences Craig A. H. Richard, Ph.D., has become an expert in the field, through both his research and as founder of the ASMR University website.

In recent years, Dr. Richard and ASMR University have been featured in reports by major television networks, NewsweekThe New York TimesThe New Yorker, The Washington Post, Scientific American, Buzzfeed, Smithsonian Magazine, Women’s Health, Mashable and an NBC mini-documentary.

If you want to know about ASMR, he’s the go-to guy. And on Tuesday, Sept. 4, his book about ASMR, “Brain Tingles: The Secret to Triggering Autonomous Sensory Meridian Response for Improved Sleep, Stress Relief, and Head-to-Toe Euphoria” will be published.

He also podcasts via ASMR University (as Dr. Richard) and Sleep Whispers (as “Harris.”)

We caught up with Richard for a few minutes to talk about his research, how it connects with his life as a pharmacy professor (he’s been with Shenandoah for 15 years), and more.

For more information, visit or call Becky Layne, media relations coordinator, at 610-608-6586.

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