Much like any industry, web design goes through various trends which can help to determine what a successful and modern website looks like. It is important for website owners to be familiar with what these trends are so that they can stay current, satisfy visitors to the website and achieve their goals from the website. With a new year on the horizon, now is a great time to look at what the main trends will be for 2020 and why website owners need to think about following these trends if they want their website to succeed in 2020. Here are a few of the main trends to consider.
Live Chat
Live chat will play an important role in web design in 2020, particularly for business pages. This is because it can provide easy and fast customer service which could help to convert a visitor into a customer. Additionally, chatbots using AI will become more common as the technology continues to improve.
Dark Mode
Dark mode will be one of the main trends in 2020. This allows visitors the option to enable a dark design for the website, which is beneficial because it reduces eye strain, but it can also help design elements to stand out. In a time where people are spending so much time looking at screens, people are becoming more and more concerned about eye strain so having this option shows that you care about your visitors – it is also helpful for saving battery life too.
Hand-Drawn Design Elements
Most websites have used perfect graphics over the years which can create a sharp, professional feel, but this can also lack personality and heart. Therefore hand-drawn design elements are likely to be popular in web design over the next year and beyond as people and companies look to make a connection with their visitors.
Minimalist Design
It is also likely that the minimalist design trend will continue over the next 12 months and beyond. Less is more when it comes to web design because a website that is cluttered and chaotic will deter any visitor. White space, clear typography and condensed text will all be a key part of web design for 2020. Designing a website like this can be more challenging than you might think which is why it is a smart idea to enlist the services of an experienced web design agency who can revamp or build your site.
Augmented Reality
Augmented reality is becoming increasingly more common and can serve many important purposes. It is particularly helpful for ecommerce websites because it allows a visitor to see a product in a “real world” environment which can help them to make a more informed decision and improve the shopping experience.
These will be a few of the main web design trends for the year ahead. Times change quickly in the world of web design and it is important that site owners know how they can stay current so that their website satisfies their target customer and retains a modern feel which is so important for website success.
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