How to build an email list and how to maintain it

website online

Photo Credit: sweetym

Email marketing happens to be one of the most effective forms of digital marketing, and the first step to achieving success on this platform is by compiling a good email list. This is a time-consuming process and it will not happen overnight. Many prefer to buy email listing. We discourage people from doing this, as it can have severe implications for privacy related issues.

Another hurdle to cross for email marketers is the deliverability of emails. It is of utmost importance that an email validation service (eg. EmailListVerify) are used. That, in turn, ensures that all the email addresses are verified and active and helps in the delivery rates for the campaign.

Quality over quantity

It is crucial for your campaign that the mailing list that you build has genuine people, rather than just sending it to 15 addresses. Although it sounds like the campaign has achieved a lot with numbers, they do not always represent the truth.

Signup forms

This is great ways to great real leads on emailing lists. Be it on social media or on your website, the signup form clearly needs to state what the customers are signing up for, such as newsletters, promotions and blog updates.

Opt-ins and double opt-ins

An opt-in mailing list means that the customers who the emails are being sent to have consented for the signed up for the updates. This ensures that you already have interested clients, who wish to know more about events and promotions of the company. Double opt-ins are even better in terms of consent. Once a customer has signed up for the updates, the company send him or her an email asking to confirm the subscription by clicking a link. This method is called double opt-ins, which shows the company that the customer is genuinely interested in the products or services of your company. Sending email campaigns to such customers will definitely ensure that it has higher open rates.

Sender reputation

The sender reputation is based on how many returned mails the company get. To overcome this, one should use the services of email validation companies to ensure that the emails that they are sending, are to correct addresses. Each time a campaigner sends emails to an incorrect address, the sender reputation of the campaigner is decreased. When the sender reputation is affected, then the spam filters take over.

Email marketing is a time-consuming business and campaigners should take time ensuring that the email lists that they are creating are verified.



augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.