You may be purchasing advertisements on the internet and updating your blog regularly, but you still may feel like no one is noticing your brand. With less interest, there’s fewer sales, and fewer sales means shutting your doors is imminent.
Just because no one is currently paying attention to your brand doesn’t mean you don’t have a great idea! You just have to get people to sit up and take notice of what you’re doing.
Here are five ways you can get more people to notice your brand so you can transform into the successful business you’ve always dreamed of.
Sales and Coupons
Sales and coupons are a great way to push inventory, but a great sale or a high-value coupon can attract customers to your brand who may never have considered purchasing your product or service before.
However, slapping the word “sale” on a few items isn’t enough. You have to provide consumers with actual value, which means providing them with deep discounts.
For example, coupons for Adidas can be as high as 50 percent off! With a deal like that, people who normally might not consider the brand are willing to consider their products.
Once they’ve made an initial purchase with your company, you can encourage them to spend more money by sending personalized coupons to their inbox. Birthday coupons, anniversary coupons, and discounts that cater to your customers’ tastes are great ways to show you care about their business, which in turn will encourage them to spend more.
Be Visual
It’s true that the content on your website is important. You should have great marketing content on your website, and a blog page can go a long way towards increasing interest in your brand. However, in today’s fast-paced, digital world, many people don’t have time to slow down and read a lengthy article.
Instead, get noticed by being visual! That includes things like:
- Designing an effective logo
- Creating an easy-to-navigate website
- Posting infographics to your blog
- Purchasing native advertisements
Because visual aspects like these can be difficult for someone without a design background, you shouldn’t hesitate to hire a professional to help.
Social Media
You might already be on social media, but are you using social media the right way? Chances are, you aren’t.
Posting regularly isn’t enough. You have to make sure that what you’re posting appeals to your target audience. It’s important to remember that by trying to appeal to everyone, you appeal to no one. Focus on updates, that although may be controversial to some, they will be interesting to your customers.
Your job isn’t done after you post either. Consumers love brands that interact with them on a personal level. That means responding to questions and comments as they come up on all social media channels.
Tell a Story
Telling a story about your brand is the hardest thing to do, but if you get it right, it will definitely attract new people to your company.
Your brand’s story permeates every area of your business. From the tone in the content on the website to the design of your logo to customer service, every area of your business should be in line with your values and mission statement.
If you’re looking for a quick way to get started, consider adding a section to your website that tells the story of your brand. Behind-the-scenes videos of your employees and your process are a great way to connect with consumers too.
Guerilla Marketing
Every company needs to market their business. It used to mean radio and phone book advertisements. Today, you have many more options, and many of those options are surprisingly affordable.
Guerilla marketing is a great way to connect with consumers, especially if you want the younger generations to take notice of your brand. It can include clever business card designs and magazine advertisements, but it can also include more affordable options. For example, you may want to use sidewalk chalk to point people in the direction of your newest location, or you can hand out free samples at a concert.
Another great thing about this form of marketing is that it’s not meant to be scalable. Choose one interesting thing to do and do it once. That makes it more memorable, and it enhances the chances of it becoming popular on social media.
Stop buying boring old advertisements if you want more people to pay attention to your brand. Instead, use the tips on this list to get noticed and increase your bottom line!
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