Fall/Winter marketing classes from AFP

Augusta Free Press LLC is excited to share with you our Fall/Winter 2012 schedule of classes.

Taught by AFP editor Chris Graham, the classes will provide you with the building blocks for an effective approach to reaching out to consumers, business-to-business clients, donors and sponsors. Topics covered include websites, Facebook, Twitter, YouTube, advertising and public relations.

NEW! In addition to our popular Building the Machine workshop, we are now offering our Brown Bag Lunch Series. Classes will be offered for one hour starting at 11:30.

We hope you will join us!


Building the Machine Class

$75 Class Fee

Instructor: Chris Graham

Class Times (choose one):

H 11/29 2-5 p.m.

T 12/18 2-5 p.m.

An overview of everything to build and implement a marketing strategy for your business, organization or venture.


Part One: Building the Machine

I. Building a Business Website

II. Building a Business Facebook Page

III. Email Newsletters

IV. YouTube

V. LinkedIn

V1. Twitter


Part Two: Use the Machine

I. Effective PR

II. Business Blogging 101

III. Going Viral

IV. Mass-Media Advertising

V. Facebook Ads/Google AdWords

VI. Using your Web-Social Media Machine as Advertising

Register online now.


Where: Wayne Theatre Alliance Main Office
533 W. Main St.
Waynesboro VA 22980


Brown Bag Lunch Series

WordPress 101

$25 Class Fee

Instructor: Chris Graham

Class Times (choose one):

H 11/8 11:30 a.m.

T 12/4 11:30 a.m.

Do you have a WordPress website for your business, and want to learn how to update it yourself? Are you thinking about setting up your own business website, and want to get an idea of how to get started? This class from Augusta Free Press will teach you the building blocks of building and maintaining a WordPress website. Chris Graham has built more than 200 websites, from the basic and clean to sites with all the bells and whistles. Whatever you’re thinking about doing with your site, Chris can help you get a handle on what you need to do.

Register online now.


Marketing 101

$25 Class Fee

Instructor: Chris Graham

Class Times (choose one):

T 11/13 11:30 a.m.

H 12/6 11:30 a.m.

Everybody’s budget is tight, but we all know that we need to get the word out about our businesses. It would help if we could make sense of all the options available to us – TV, radio, newspapers, direct mail, email newsletters and more. Augusta Free Press LLC can help you get a handle on what will work best for you. Chris Graham and Crystal Graham work with clients on marketing campaigns that get out to consumers using a variety of means. This class covers details on what you can expect in return on investment from TV and radio commercials, newspaper and magazine ads, mass mailings, and email marketing.

Register online now.


Effective Newsletters

$25 Class Fee

Instructor: Chris Graham

Class Times (choose one):

T 11/20 11:30 a.m.

T 12/11 11:30 a.m.

Email marketing can be inexpensive, but … are you getting pretty much what you’re paying for in return? Augusta Free Press LLC manages email marketing campaigns for several clients, and our campaigns get results. This class covers how to set yourself up to get those results – from writing catchy headlines that get people to open your emails to how to set up the body of the email to take advantage of their interested eyes.

Register online now.


Social Media 101

$25 Class Fee

Instructor: Chris Graham

Class Times (choose one):

T 11/27 11:30 a.m.

H 12/13 11:30 a.m.

Do you have a Business Facebook page? Most likely. Does it do anything for your bottom line? Augusta Free Press LLC can help translate your Facebook likes into dollars. AFP has built Facebook presences big (140,000 fans for one client) and small. However big or small your fan base is, you still have to work it to translate the gawking eyes into business. This class covers how to best set up your page to get people into your business, and how to keep them coming back.

Register online now.

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
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