David Reynolds: Romney’s Lexington Campaign

The campaign was short. About two hours on a chilled fall morning with the fog rolling in – along with a small army of VIPs and the press. The army was not led by a Civil War general named Hunter, for the barracks across the Virginia Military Institute’s Parade Grounds were left intact. It was led by a very civil civilian who is advocating for more generals, strange as that may sound. His reasoning: “The only way human beings can win a war is to prevent it.” Those words came from VMI alum, General George C. Marshall. (Disclosure: All outside speakers at VMI must refer to Gen. Marshall.)

Then the army, after firing off their words, left town. No one was killed. It was all quiet on the western front. The president’s opposing army had moved east down the Maury to the James to fight the next battle — to win thirteen votes, the thirteen electoral votes that the pundits say are crucial to the outcome of the war. As a result, the Old Dominion has become the nation’s newest political battleground.

But why did Mr. Romney come to Lexington? Why give a speech in front of six military service flags and 250 uniformed cadets? Maybe, just maybe, this war is not all about jobs. Foreign policy has crept in. Or shall we say that a place called Libya, a time called the Arab Spring and a conflict called Israel-Palestine have reared their ugly heads.

Sitting presidents have the advantage over their challengers in debating foreign policy. However, that did not stop John McCain in ‘08 from working the other side of VMI’s Parade Grounds. The senator kept it simple. He only dealt with Iraq. For some reason, the governor found it too difficult to only deal with one country — so he dealt with six, all in just 23 minutes, a new foreign policy record. With more time I’m sure Mr. Romney would have told us how to deal with a Chinese laundry list of foreign policy problems.

As a result of attempting to cover so much territory in so little time, Mr. Romney failed to make any world news. American leadership is not a controversial idea. Worse, he provided no new targets for the opposition to shoot down. Instead, the established Republican candidate talked about how he would run the Middle East, one of many parts of the world where Mr. Obama does not believe there needs to be U. S. involvement, except to smile, speak softly and carry a little stick.

Why during a general election do good candidates allow themselves to try to appease everyone and end up giving bland speeches? Why write words for the TelePrompTer, a machine that can neither see nor hear? Why not write speeches for those who breath and can think? My answer: candidates hire only those advisors, “hired guns,” who tell them how to play it safe. Their mission: avoid losing the election, rather than winning it.

So, what about Romney’s Lexington campaign? Will it be as decisive as Gettysburg in that other war? No. It is unlikely that a single vote was changed as a result of his VMI speech. Nonetheless, in modern political warfare there are these rules: (1) all incoming fire must be answered; (2) all policy vacuums must be filled and (3) don’t give the opposition any openings.

As a result, political campaigns never become marketplaces of ideas. To this former political junkie, politics is no longer fun. Sad.

Yet we are constantly told that 2012 is a critical presidential election, that there are significant differences between the two candidates and their parties. This is all too true. But the differences are well hidden by the hired guns, little people who are unwilling to let the voter in on their boss’s big ideas.

So, no big idea was born in Lexington on October 8, 2012. Nevertheless, a presidential candidate did come to our small town, if only as a backdrop for television. I can remember during the early days of television when everyone said that the day of the whistle stop was over, that Harry Truman’s 1948 train would be the last one out of the station and that campaigns would henceforth be conducted out of TV studios. They were right about trains, but wrong about everything else. The American voter still wants to see their candidates face-to-face, not through Facebook. Thank God! What a great country! In the flesh!



augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.