Take stock: How are the fundamentals of your business, marketing?

wall-streetWe’re all on edge right now because the stock market is going through a correction, and who needs volatility at a time when it was just starting to seem like things were getting back on track, right?

This is as good a time as any to take stock of how things are going for your business. How are your fundamentals looking right about now?

We can tend to roll along like a bull market. When things are going great, you almost don’t want to think about why they’re going great, for fear that you’ll mess up whatever mojo is responsible.

At the end of every month, and then at the end of each quarter, we take a work day to assess how we’re doing, in terms of the day-to-day, and also the big-picture stuff.

Are we behind on any projects? Do we need to jumpstart anything that has been on the shelf for a while? Those are among the items on our day-to-day list.

On the big-picture checklist, are there opportunities to do something new that are worth exploring and maybe fleshing out?

This is how you keep the fundamentals of your business humming. (There’s no such thing as mojo, as we all know.)

Chris Graham is the president of Augusta Free Press LLC, a full-service marketing, website design and graphic design firm based in Waynesboro, Va. AFP has been providing business services to clients in Virginia and the Mid-Atlantic since 2002. More online at AFPBusiness.com.

         
 

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Feedback from buyers: “Got the Book in the Mail Saturday, and could not put it down! Great read and great photography as well! Love all of the books I’ve received, but hands down, this is my favorite!” – Russell

Buy here.


augusta free press news
augusta free press news
augusta free press news


Comments