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‘Passion to have this gluten-free bakery’: Chamber celebrates new Waynesboro business

Rebecca Barnabi
Elizabeth Easter cuts the ribbon on her new business Crack O’ Dawn Bakery & Bistro in Waynesboro on Friday, Oct. 27, 2023. Photo by Rebecca J. Barnabi.

The Greater Augusta Regional Chamber of Commerce has arranged a ribbon cutting ceremony for all GROW Waynesboro recipients.

And Friday morning’s ribbon cutting was for the grand prize winner, Elizabeth Easter, who used the grant funding to transition her home bakery business into a brick-and-mortar restaurant and bakery.

“At the pitch night, hearing her pitch and her passion to have this gluten-free bakery and bistro. We know how important it is, something new for Waynesboro. There were a lot of cheers and excitement in the room when they heard what she was planning to do,” said Greater Augusta Regional Chamber of Commerce President and CEO Courtney Thompson. “We’re excited. She’s done an absolutely beautiful job with the building, all the inside and the menu.”

Crack O’ Dawn is in the former location of Farmhaus Coffee on Main Street. Easter and family painted and renovated the building for their business plan.

“We are so thrilled for Elizabeth and family and crew to have this come together,” said Waynesboro Director of Economic Development Greg Hitchin. “This was exciting. The whole [pitch] program was very well attended.”

Easter owns the bakery with her husband, Devon Mayfield, and operates it with her mother-in-law, Tammy Melton, who is gluten free. The family lives in Stuarts Draft.

Easter is known at the Waynesboro Farmers Market for Elizabeth’s No Wheat Sweet Treats.

“This actually started as a home-based business,” Easter said.

Crack O’ Dawn Bakery & Bistro is a gluten-free bakery and restaurant open at 908 W. Main Street, Waynesboro. Photo by Rebecca J. Barnabi.

When the GROW Waynesboro classes began, Easter said it was “divine intervention.”

“We decided to expand on the bakery and do a whole restaurant,” she said.

Crack O’ Dawn Bakery & Bistro is at 908 W. Main Street, Waynesboro. Hours are Thursdays through Mondays, 7 a.m. to 5 p.m., Tuesdays, 7 a.m. to noon and closed on Wednesdays.

Related stories:

‘More than just the bakery’: Bistro to provide gluten-free food in Waynesboro – Augusta Free Press

Rebecca Barnabi

Rebecca Barnabi

Rebecca J. Barnabi is the national editor of Augusta Free Press. A graduate of the University of Mary Washington, she began her journalism career at The Fredericksburg Free-Lance Star. In 2013, she was awarded first place for feature writing in the Maryland, Delaware, District of Columbia Awards Program, and was honored by the Virginia School Boards Association’s 2019 Media Honor Roll Program for her coverage of Waynesboro Schools. Her background in newspapers includes writing about features, local government, education and the arts.