Choice beef is what consumers want

newspaperU.S. beef producers are raising more beef that is grading choice or prime, and consumers have an extremely high demand for those higher-quality products.

In recent weeks, the Choice-Select spread—the difference in assigned value between wholesale beef with the U.S. Department of Agriculture’s “select” grade and beef with the higher “choice” grade — has risen to all-time highs. More than half of U.S. beef cattle are sold in a system that assigns price based on grade, and most graded U.S. beef is either select or choice.

According to USDA market news on June 17, the Choice-Select spread was $22.22. To put things into perspective, the average choice-select spread is $8.

“There are any number of factors that can contribute to shifts in the spread, including improved genetics, feeding efficiencies and the weather,” explained Spencer Neale, Virginia Farm Bureau Federation vice president of commodity marketing. “Of course demand for higher-quality meats increases with the start of the traditional outdoor summer grilling season.”

Beef producers, Neale noted, “are mindful of demand trends like this and the importance of having ample supplies available at peak times.”

Aside from there being more choice and prime beef coming to market, total beef production is up as well. Beef production numbers during April and May were already 6 percent ahead of last year’s pace.

More information is available at beefmagazine.com/cattle-markets/choice-beef-rules-consumer-s-shopping-cart.



augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.