Analysis: How many sign-ups did WWE Network have on day one?
Blogger Chris “Mookie” Harrington has put together something of an educated guess of how many people signed up for WWE Network on day one. The number is astounding.
Harrington’s estimate: around 250,000, which if you translate that into dollars, and WWE is requiring people to sign up for six months at $9.99 a month, comes to around $15 million in sales in a day.
Not a bad day for most companies. WWE executives have said that the company needs to draw a million subscribers in the first year to break even on the WWE Network project. That puts the costs per WWE for the Network at around $120 million annually.
So after day one, WWE is already one-eighths of the way toward its break-even point.
Not a bad day one.