Blogger Chris “Mookie” Harrington has put together something of an educated guess of how many people signed up for WWE Network on day one. The number is astounding.
Harrington’s estimate: around 250,000, which if you translate that into dollars, and WWE is requiring people to sign up for six months at $9.99 a month, comes to around $15 million in sales in a day.
Not a bad day for most companies. WWE executives have said that the company needs to draw a million subscribers in the first year to break even on the WWE Network project. That puts the costs per WWE for the Network at around $120 million annually.
So after day one, WWE is already one-eighths of the way toward its break-even point.
Not a bad day one.
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