Home 6 steps to increase conversions on your website
Local

6 steps to increase conversions on your website

Contributors
website
Photo Credit: sweetym/iStock Photo

Data is one of the most important yet least understood resources in business today. With data governance policies in place, your company can finally understand what information it has and how to manage it. Read on for five reasons you should implement data governance policies to improve your company’s bottom line.

Have a clear call to action

Having a call of action is an important part of your website content. It reminds the reader exactly what you want them to do and increases conversions by guiding them towards a specific goal. With a clear call to action, you can make your website content more persuasive and increase conversions.

Having a clear call to action is crucial in converting your visitors. From color schemes, font styles, placement on the page – these all affect how readers perceive it and whether they’ll click-through or not. Be sure that you’re using strong verbs such as “Submit,” “Download,” “Get Started” so users know exactly what action needs to be taken next.

Use persuasive words and phrases

Whether through copy or design, creating a sense of urgency for the reader is crucial in increasing conversions on your site. As with having a clear call to action, using persuasive words also helps drive conversion rates because it provides more incentive for your readers to take that next step. In addition, phrases such as “free trial” or “limited time offer” can also provide value in encouraging users to click through on those links!

Using persuasive language can increase conversions because of its ability to influence potential customers at just the right time: when they’re about ready to make a decision one way or another. Whether you’re writing copy or designing elements for your website, persuasive language is just one tactic that can help increase conversions!

Create a sense of urgency for your reader

Creating urgency is another way of getting potential customers interested in what you have to say – if they don’t act now, they’ll miss out on something special! Whether it’s a special discount, limited-time offer, or new product release, urgency can be a powerful tool in capturing attention and encouraging conversions at the same time.

Create trust with your potential customer by being transparent

When potential customers visit your website, they want to know who exactly you are and what you do. Showing them that information helps build trust in their eyes, which will lead to more conversions on your site.

Whether you’re an individual blogger or representing a large corporation, trust is key! In the world of online marketing, where so many unreliable sources exist today, transparency gives your company more credibility to potential customers. Be honest about who you are – from what you do to how long you’ve been doing it – this will encourage readers to take action because they’ll have confidence that whatever task they complete on their end won’t somehow negatively affect them.

Being transparent about who you are – from what you do to how long you’ve been doing it – increases trust with your readers which will lead to more conversions at the end of the day.

Personalize your website experience for each visitor

More companies need to catch onto this trend and start implementing it! Personalizing your website experience can increase conversions by making each user feel as if they’re receiving a unique, tailored message from you – which, in turn, will lead to more conversions at the end of the day. This makes each user feel as if they’re receiving a unique message from you which will lead to more conversions at the end of the day.

Offer an incentive or reward to encourage visitors to take action

Incentives are another great way of encouraging visitors to take action on your call-to-action link. Whether it’s offering them money off their first purchase or allowing users access into a special members’ club for free, enticing actions is the path towards conversion growth.

Offering an incentive to customers can increase conversions because of its ability to influence potential customers at just the right time: when they’re about ready to make a decision one way or another. Whether it’s offering them money off their first purchase, allowing users access into a special members’ club for free, enticing actions is the path towards conversion growth.

Create urgency to capture attention & encourage conversions

Urgency is a way of getting potential customers interested in what you have to offer – if they don’t act now, it could be too late! Incorporating phrases such as “limited time offer” and “free trial” are great ways of capturing attention and encouraging users to take the next step on their end.

At this current moment, data is one of the most important yet least understood resources in business. With data governance policies implemented, your company will finally understand what it has and how to manage that information moving forward. Implementing these strategies can help improve your bottom line today!

Contributors

Contributors

Have a guest column, letter to the editor, story idea or a news tip? Email editor Chris Graham at [email protected]. Subscribe to AFP podcasts on Apple PodcastsSpotifyPandora and YouTube.