jump to example.com

Four actionable tips for entrepreneurs looking to raise their bottom line

money“So, how much do you make?” This question can certainly sting if you’re a struggling entrepreneur.

The fact remains, however, that you probably have the potential to improve your bottom line regardless of your industry. For example, not all lawyers make six figure salaries: even in traditionally “well-paid” fields there’s potential room for growth and diversity.

If you feel that you could be making more money or are struggling to make ends meet, consider the following steps you can take to give your bottom line a boost and ultimately build a more lucrative business.


Make the Most of Your Experience

If you’ve done business in the past, chances are you have the marketing firepower to snag more clients in the future.

Social proof is among the most powerful psychological triggers in marketing which helps you answer one huge question for your clients: are you the real deal? By showing off your satisfied customers and what you’ve actually done as a business, you break down any potential skepticism concerning what you’re worth.

There is no one-size-fits-all to showing off your past experience, but here are some solid suggestions:

  • Pick out the best reviews and feedback for your business via social media comments, emails and blog posts
  • Ask former clients for a testimonial via email and let them know that you’re going to put it on your site
  • Use positive results from your clients as case studies to post on your blog

In short, social proof lets potential customers know that you’re the real deal at a glance.


Play the Role of a Professional

Much of your success as an entrepreneur today is rooted in your business’ online presence. As a result, you need to make sure that your website looks clean, sleek and professional (think: use an paid WordPress theme instead of a cheap Wix page). Similarly, use high-quality images of yourself via social media and be mindful of what you put out in the open for your potential clients to see.

Think about it like this: if your clients and customers think of you as a part-timer that isn’t serious about what they’re doing, that’s exactly how you’ll get paid.


Become a Teacher

Educating your peers and customers about your industry via content is a surefire way to cement yourself as an authority figure. Whether through regular blogging or strategic blog commenting on the posts of big-wigs in your industry, showing off what you know through how-to content can go a long way toward attracting higher-quality clients and standing out from the crowd.


Regularly Measure Time Versus Money

The old adage of “time is money” may seem cliché; however, you need to make sure that the work that you currently do makes sense given the time that you put in. Make a point to regularly assess your rates and which projects are netting you the most income: if you suspect that a project is wasting your time or you could bump up your rates, you’re probably right.

Making more money doesn’t mean reinventing the wheel or ripping your business apart, but rather positioning yourself as an expert. These small steps may seem like much; however, you may be surprised at how much they can improve your bottom line.


Another new poll gives Northam big lead in Virginia governor race

One Virginia governor race poll released yesterday had Democrat Ralph Northam and Republican Ed Gillespie tied.

Poll: Trump unpopular in Virginia

President Donald Trump is well under water among Virginia voters, according to new poll results released by the University of Mary Washington.

AAA: Gas prices trending cheaper

As South and Southeast states recover from Hurricanes Harvey and Irma, motorists in 45 U.S. states are paying less for a gallon of gas on the week.

Events Calendar

Upcoming events in the Shenandoah Valley, Central Virginia and statewide from the Augusta Free Press Events Calendar. Don't see your event listed? Email augustafreepress2@gmail.com.

The Petty Hearts bring Tom Petty tribute to Wayne Theatre on Sept. 22

Tom Petty tribute band The Petty Hearts are coming to the Wayne Theatre on Friday, Sept. 22.

UVA alum Chris Long to donate first six NFL game checks to fund scholarships

The Chris Long Foundation announced today that Philadelphia Eagles defensive end Chris Long will donate his first six game checks of the 2017 NFL season to fund two scholarships in his hometown of Charlottesville.

Street Knowledge with Chris Graham: First look at UVA-Boise State

Chris Graham and Scott German take a first look at the UVA-Boise State game set for Friday night.

Web Design, Marketing

Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, TV/radio, social media and overall marketing campaign design and implementation.

Recent Posts
Your One-Stop Media Shop
Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.