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Classes

Augusta Free Press offers marketing, web, social media classes on Facebook Live

chris newsFor five years, Augusta Free Press has offered classes on marketing, website design and social media to the local business community in Augusta County, Staunton and Waynesboro.

This fall, AFP is taking the classes to Facebook Live.

“This should make it easy for anybody to take part,” said Chris Graham, the president of Augusta Free Press LLC, who teaches the Building the Machine classes for AFP.

There is no cost to participate, and you can sign on from wherever you are – in your office on your desktop, via mobile or tablet.

As has been the case for the past five years, the classes will begin with instruction on a specific topic in marketing, web design and social media, and offer plenty of time for question and answer.

“The difference is the convenience, for those taking the class and for us, honestly,” Graham said.

The classes will be presented live on Tuesdays beginning on Tuesday, Oct. 11.

The classes will be archived on the AFP Facebook page and embedded on the AFP website at AugustaFreePress.com/classes.

 

Class schedule

Websites 101: Tuesday, Oct. 11

Your business is online, or you’re developing a new website for your business. What do you need to make sure to include? And most importantly, how do you make sure the website translates into dollars toward your bottom line?

  • Calls to action, and how you can help people find what you want them to find
  • Use your website to collect new customer information
  • The money page: the most important page on your website
  • Search engine optimization (SEO)

 

Mobile Websites 101: Tuesday, Oct. 18

Did you get a threatening-sounding email from Google telling you that if your website isn’t mobile-friendly, then your site will no longer show up in mobile searches on Google?

Just over half of all web traffic and e-commerce sales come from smartphone and tablet users. Do you have a strategy for how your business can generate more business from mobile?

  • Is my current website mobile-friendly?
  • Is my best bet the app route? (Not unless you want to spend a lot of money.)
  • Can I maintain my branding on my mobile site?
  • Do I need a whole new mobile website? Or can I tweak my existing site to cover both bases?

 

Social Media Marketing After Facebook: Tuesday, Oct. 25

It used to be relatively easy to market your business on Facebook. You started a business Facebook page, got people to like it, posted updates to the page about your business, people saw them, and you got sales.

Now that Facebook is throttling your posts to limit the number of people who can see them without you paying for ads, you’ve got to do some rethinking.

Does Facebook even work for your business anymore?

  • Is Facebook still something that I can use to boost my business?
  • If I spend money on Facebook ads, how much is enough, and how do I best spend it?
  • How can I get Twitter to work for my business?
  • What other social media platforms can work to boost sales?

 

Marketing on a Budget: Tuesday, Nov. 1

You don’t have money for TV, radio, big newspaper ads, but you still need to get in front of customers and potential clients. But how?

  • Developing and getting attention to good content for your website.
  • How to use Facebook, Twitter and other social media to make your business go viral
  • Develop and build a newsletter list to touch base with customers and clients in their email inbox
  • How to write and disseminate PR through the local media to get attention to your business

 

Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More: Tuesday, Nov. 8

The ad rep sitting across from you will tell you how important it is that you buy the big ad package that he has designed just for you.

How do you have any idea of knowing if it’s going to work?

  • How to look up newspaper and magazine circulation numbers, radio and TV ratings numbers and website traffic numbers
  • Measuring viewers, readers and web visitors on a cost-per-thousand basis
  • Demographics numbers on different forms of media to give you a sense of which can best reach your target audience
  • Talk your way into the best deal possible with one bit of secret inside ad rep sales info

 

 

 
 
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Recent News

Viewpoints
 
Hosts Chris Graham and Crystal Graham of Augusta Free Press highlight local news and newsmakers with an emphasis on the Shenandoah Valley on Viewpoints on WVPT.

Join the conversation on WVPT's Facebook page.

Chris Graham is the editor of Augusta Free Press, ESPN3 baseball broadcaster and the author of five books. Crystal Graham is the award-winning former host of WVPT’s Virginia Tonight.

Show airs Wednesday nights at 7:30 p.m.

Want to see what's coming up on Viewpoints? Click here.

Missed a show? Watch OnDemand and on our YouTube channel.

Past shows are also available via the PBS app wherever it is available (iOS, Xbox, Roku, Android, etc). Videos will be found more easily if you localize the app and select WVPT as your local PBS station.

AFP Business

Your One-Stop Media Shop

Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
 

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AFP Classes

Augusta Free Press offers a series of hour-long classes on website design, marketing strategy, social media, event planning and more.


Web Design

You want a new website, but don’t have the first clue as to how to build one. That’s our job. Get your business online for as little as $1,299.


Graphic Design

Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.


Marketing/PR

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.


Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.


Video/Audio

Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.