In the recent times, internet marketing has remarkably reshaped the marketing sector. Also referred to as e-marketing, digital marketing or web marketing, internet marketing involves all tactics used to promote products and or services over the internet. With the vibrant online community, internet marketing has fast gained traction and is fast establishing itself as a great alternative to the traditional forms of marketing.

At the moment, virtually every business commands an online presence of some sort. With its inclusivity, despite the nature and size of the business, all kinds of businesses have established an internet presence. The major objective, of course, is to gain an extensive reach to its potential customers, and better still, do this with the minimal amount of resources possible. It helps maximize rewards while on a budget.

As an inexpensive way or reaching your target market, internet marketing takes many forms in the digital world. They include tactics such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), blogging, social media marketing and banners among many others. They both pack immense benefits, which will be briefly covered below. To learn even more, stay updated by visiting The Economic Secretariat website.

Benefits of Internet Marketing

Low-Cost

Internet marketing is generally low-cost. This is, of course, in comparison to the traditional forms of marketing. They require a small initial investment, and are, therefore, ideal for both startups and established businesses.

Numerous Tactics

There are numerous tactics comprising digital marketing. As mentioned earlier, they include but not limited to PPC, SEO, blogging, and other equally productive ways of online advertising. These different formats offer businesses the opportunity to select the one that is ideal and a perfect match to their advertising needs.

Rapid and Time-Efficient

Digital marketing is characterized by its rapid nature, swiftly presenting products and services to the target customers and saving the business valuable time that would have otherwise been lost on traditional forms of marketing. This also means that the benefits are achieved sooner rather than later.

Develops Loyalty

With a two-way communication element, internet marketing comes off as subtle and yet effective way of marketing. Target customers are presented with engaging content about products and services and an opportunity to learn from online reviews. For that reason, it helps to develop trust and customer loyalty to the business brand.

Now that we have looked at the benefits of internet marketing, which are obviously desirable, let us now dig deeper and understand the several ways you can integrate this creative form of marketing into your business.

Here are 9 best ways to promote your products and services on the internet:

1.  Use of Search Engines

The use of search engine advertising techniques is slowly becoming the favorite of many businesses. Including SEO and PPC tactics, this is one effective strategy. The two techniques both seek to boost the business website ranking in search results. Search results refer to the list that presents when users key in terms that relate to your products and services online. They include organic search results, which are free, and paid search results.

SEO

This digital marketing technique seeks to improve the online visibility of a business website in organic search engine results. It is developed over time by the use of keywords and titles that are relevant and inclusive to realize a high ranking and drive more users to your site.

PPC

This model, unlike SEO, is paid for. Businesses work with search engine providers, Google, for instance, and agree on sponsored Google Adwords, which you pay for each time a click is made. Depending on your budget, you can limit the number of clicks to what you can afford. It is, therefore, good for businesses with a huge marketing budget and ones working on a budget alike.

2. Social Networks

With a huge number of subscribers on social networks, they have distinguished themselves as powerhouses off advertising. Businesses seeking to reach a larger number of customers are increasingly resorting to social networks to promote their merchandise and services. They include Facebook, Twitter, LinkedIn, YouTube and Instagram. Depending on your preference, you can target a given group or segment of customers. With targeted customers, conversion chances are remarkably increased.

3. Banners

This technique has been in use for some time now. It consists of a tactically placed advert within a web page that is sure to catch the eye of web visitors. Upon clicking on it, visitors are redirected to your site of choice.

4. Pop-Ups

This is a rather aggressive form of marketing that when not used properly, could come off as annoying and frustrating. Pop-ups can be used in your own website or other websites. When clicked on, they direct the user to what you want them to see. It was popular some time back, and can still be as effective as before if properly delivered.

5. Blogging

This strategy calls for creativity through progressively and continually posting content on your blog that resonates with the customers. It uses storytelling and sharing of experiences to deliver an advertisement. It works better with blogs that have a large following as information gets widely dispersed.

6. Remarketing

This is a follow-up technique that works quite similarly to PPC model of advertising. It, however, focuses on return visitors and seeks to convert them after failing to do so on their initial visit. When not delivered correctly, it could come off as desperate and aggressive. With careful implementation, this technique can be very profitable and maximize returns on investment.

7. Video Advertising

This tactic involves the use of videos to promote products and services. Online platforms such as YouTube and Vine provide an ideal environment for it to thrive. The essence is to share videos about a product or service to as many people as possible. They could be how-to, explainer or customer testimonial videos designed to advertise goods and services.

8. Email Marketing

Email marketing has been used for some time now and may not be as effective as before. Currently, to make it more effective, you should consider delivering the emails in the form of friendly and tolerable messages that won’t be sent directly to spam by customers. When delivered creatively, users won’t delete it and can make for a good internet marketing strategy.

9. Advertising on Cell Phones

At the moment, virtually everyone owns a Smartphone or some form of mobile device. Businesses are now creating their advertisements, be it text or video, optimized for cell phones. As they create websites for PC users, cell phone users are put into consideration by optimizing the website for mobile access. Videos too are created in formats that can be easily opened and viewed via mobile devices.

With the increased internet use, it is only proper for businesses to adapt accordingly and take marketing to a whole new level. Internet marketing, through the various internet marketing tactics, has the potential or reaching a large number of customers, including target groups to market their products and services. Proper implementation of strategies such as search engine marketing, blogging, video marketing, email marketing, social networks and other creative digital marketing techniques can go a long way towards product and service promotion.