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Founded in 2002, AugustaFreePress.com offers original news and sport content with no subscription required or paywall. Our team includes a mix of award-winning journalists, authors, photographers and broadcasters who are good at digging up facts and telling interesting stories.

Augusta Free Press is online only.

Advertising options


advertising target blue Augusta Free Press offers flexible advertising options for businesses, organizations and political campaigns.

We accept:

  • display advertising including standard leaderboard and cube ads. Rates vary based on length of run: one week to one year.
  • newsletter advertising

We also work with ad partners on product launches, brand promotions, business updates and opportunities to share professional expertise.

Reserving a display ad with AFP:

  • Contact Crystal Graham by email to confirm availability: [email protected]
  • An invoice will be generated and sent via Square for advance payment; Paypal invoices are also available upon request.
  • AFP requests that ads are sent at least one full day before they are scheduled to begin. Submit finished artwork (web resolution, JPG preferred) and URL link to Crystal Graham by email at [email protected].
  • AFP will confirm receipt of ad prior to run date.

We do not accept legal, employment or classified ads at this time.

Ad design services are available for an additional cost.

All advertising must be paid in advance. No refunds for any reason.

For advertising rates and more information, contact Crystal Graham at [email protected]

AugustaFreePress.com overview


  • Founded on July 2, 2002
  • Founded and owned by Chris Graham and Crystal Graham
  • No paywall or subscription required to access content
  • Based in Virginia, USA/Eastern time zone
  • MOZ Domain Authority: 64 (considered excellent with high-quality backlinks, strong link profile, competitive standing, market leader)
  • MOZ Spam Score: 1 percent
  • Inbound links: 6.4M

Google Analytics data


A recent analysis found that AFP is reaching 44.3 percent of the addressable market including the counties of Shenandoah, Augusta, Rockbridge, Rockingham and Albemarle and the cities of Charlottesville, Harrisonburg, Staunton, Waynesboro and Lexington. However, our reach includes areas far beyond the Shenandoah Valley and Central Virginia.

  • 5.1M active users (Jan. 1, 2025-Aug. 15, 2026)

Top 25: Virginia, readership by city

  • Arlington
  • Ashburn
  • Blacksburg
  • Charlottesville
  • Chesapeake
  • Christiansburg
  • Danville
  • Fredericksburg
  • Hampton
  • Harrisonburg
  • Lexington
  • Lynchburg
  • Newport News
  • Norfolk
  • Reston
  • Richmond
  • Roanoke
  • Salem
  • Staunton
  • Suffolk
  • Virginia Beach
  • Washington, D.C.
  • Waynesboro
  • Williamsburg
  • Winchester

Top readership areas outside of Virginia: Baltimore, Washington, Philadelphia, Atlanta, Charlotte, Chicago, Los Angeles, Raleigh, Dallas, Boston, Nashville, Houston, Miami

Interests of our readers

  • News and politics (542K active users)
  • Sports and fitness (437K active users)
  • Media and entertainment (412K active users)
  • Banking and finance
  • Travel

Users by gender

  • Male: 61.9 percent
  • Female: 38.1 percent

Users by age group

  • 45-54: 19.7 percent
  • 55-64: 18.6 percent
  • 35-44: 18.3 percent
  • 25-34: 16.1 percent
  • 18-24: 15.2 percent
  • 65+: 12.1 percent

Multimedia


  • Facebook: 97K followers; 26.4M views to date in 2026 (updated 8/19/26)
  • Newsletter: 4.5K subscribers
  • YouTube: 1.5M views; 2.4K subscribers (updated 7/24/26)
  • Podbean: 137K downloads; 22K listeners (updated 7/24/26)
  • TikTok (new): 1.3K followers; 335K video views (updated 7/24/26)
  • Bluesky (new): 1.7K followers (updated 8/19/26)
  • Newsbreak (new): 2K followers (updated 7/24/26)

Domain Authority and Page Authority


Regional legacy and independent media comparison – digital and print:

  • Augusta Free Press: 64 DA, 57 PA
  • News Leader: 62 DA, 56 PA
  • VirginiaSports.com: 60 DA, 54 PA
  • Virginia Mercury: 59 DA, 54 PA
  • Virginia Sportswar (The Sabre): 56 DA, 47 PA
  • Charlottesville Tomorrow: 54 DA, 50 PA
  • Cardinal News: 50 DA, 50 PA
  • News Virginian: 46 DA, 49 PA
  • Harrisonburg Citizen: 34 DA, 36 PA

Top search terms on Google


Top search terms on AugustaFreePress.com for sports: 

  • UVA basketball
  • UVA football
  • UVA baseball
  • AEW
  • VCU basketball
  • Virginia Tech football
  • NASCAR
  • Tony Elliott
  • Baltimore Orioles
  • JMU football
  • Duke basketball
  • ACC Tournament
  • UVA athletics
  • Tony Bennett
  • Carla Williams
  • Chris Jericho
  • Virginia Tech basketball
  • Washington Nationals

Top search terms on AugustaFreePress.com for news:

  • Weather
  • Winter storm
  • Waynesboro Virginia news
  • Trump news
  • Donald Trump
  • Mary Baldwin University
  • Jim Ryan UVA
  • Virginia news
  • Bucee’s Virginia

Connect with #teamAFP

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Crystal Graham

Crystal Graham

A 1999 graduate of Virginia Tech, Crystal Graham has worked for 25 years as a reporter and editor for several Virginia publications, written a book, and garnered more than a dozen Virginia Press Association awards for writing and graphic design. She was the co-host of "Viewpoints," a weekly TV news show, and co-host of "Virginia Tonight," a nightly TV news show, both broadcast on PBS. Her work on "Virginia Tonight" earned her a national Telly award for excellence in television. You can reach her at [email protected]

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