When launching a new product, it’s essential for a promotional marketing team to effectively introduce their brand to their core audience in a way that informs, entertains, and educates. Since consumers are inundated with conflicting messages from competing brands all day long, it takes a special strategy to cut through the white noise and grab the attention of the people who need to hear your message most. Custom promotional boxes are one of the best ways to meet these objectives and build a strong brand identity while providing the information their target market needs about the product they are offering. Here are some basic strategies for custom-packaging promotional boxes in a way that will get the right people to pay attention to your brand.
Identity Check
When you think of the phrase “brand identity,” chances are you think of that handful of mega-corporations who have created entire mini-societies based on consumer devotion to a product. According to custom packaging and promotional box leader Vivabox Solutions, a solid brand identity is a quick and efficient way to summarize your company’s mission, values, and process – while also building an emotional bond with any consumer who shares those sentiments. Before you plan your packaging strategy for a custom promotional box, it is vital to give serious thought to just how you want your target audience to feel about your company and its products based on this first experience. Whether you are a quirky, irreverent anti-corporation that wants to do some good in the world, a serious-minded company that business professionals have relied on for over five decades, or an industry disruptor poised to change the face of our modern world forever, you have a story to tell, and a custom promotional box is an ideal tool to help you tell it.
Take it Easy
Just because your custom promotional box’s packaging is innovative and eye-catching, that doesn’t have to mean it’s hard to open! Think of the end recipients and the experience you want them to have, so you can customize your promotional box in a way that eliminates difficulty and frustration. All too often, marketing departments choose form over function, which can lead to costly product packaging blunders. Imagine how a consumer will feel about your brand if he or she can’t easily and quickly open the promotional box’s packaging? It’s best to make sure that however you choose to capture your brand values through packaging, it will not require an advanced engineering degree to actually open it!
Label Yourself
You want to make sure that your custom promotional box not only ends up in the right hands, but is then opened and reviewed by those who need to hear your message most. There’s no way you’re going to achieve your end goal of imprinting your brand logo onto the brains of everyone who encounters your promo kit if you don’t first imprint it on the packaging itself. Highly-visible, brand-specific labeling that uses both the company name and logo will go a long way toward helping people remember you and associate your name with the creatively-packaged promotional box they just received. By making sure your brand name is front and center, you can be sure that people will be able to identify your company before they ever open the package.
Custom promotional boxes may be just the ticket to getting your product on the map and in the minds of consumers in your target market. When in doubt, make sure to refer to these helpful hints and your promotional materials will stand head and shoulders above the rest of the competition.
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