The Virginia Department of Motor Vehicles and car dealerships across the state are participating in a contest to raise money for organizations through the sale of revenue-sharing license plates.
A revenue-sharing license plate is a license plate in which a portion of the cost is donated to benefiting organizations.
Popular examples include Shenandoah National Park, Virginia Tech, Virginia Breast Cancer Foundation and Operation Wildflower.
From the beginning of tracking revenue-sharing plates sales in 1992, Virginians have donated more than $73 million to nonprofit organizations and colleges and universities.
Dealers participating in the contest may offer customers any revenue-sharing plate or promote plates that benefit causes meaningful to them.
The dealership that sells the most special license plates that support organizations and their causes will be announced at a news conference in March.
Alvin Melendez, Executive Director of the Virginia Independent Automobile Dealers Association, encourages VIADA dealers to take part in the contest.
“Whether it’s volunteering their time or through charitable giving, Virginia’s Independent Dealers are constantly working to uplift their communities. The license plate contest is yet another wonderful opportunity for your local, family-owned dealerships across Virginia to have some friendly competition for a great cause.”
Dealerships may get more information online.