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Bang for football recruiting bucks: Texas lavishes money on preps, gets commits

Chris Graham
NCAA NIL
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The University of Texas spent $630,000 on two football recruiting weekends in June, including $280,000 to host top 2023 QB recruit Arch Manning and eight other prep players.

The Athletic reported the spending bacchanalia on Friday, based on the results of a public-records request.

The Manning weekend, which included five-star accommodations and all-you-can-eat fare, has paid off well so far for Texas, which landed the QB and three other top recruits, including Manning’s high-school teammate, Will Randle, a three-star tight end.

The other weekend included $350,000 in expenses to host 14 recruits. According to ESPN, 12 of those targets have committed to Texas, which currently has the third-rated recruiting class for the 2023 cycle.

The money is a drop in the bucket compared to what SEC powers Florida and Georgia spend. Georgia, according to Athletic Director U, spent just short of $3.7 million overall in football recruiting in fiscal year 2019, nearly three times the $1.3 million that Texas spent that year.

Florida, according to a report in the Orlando Sentinel this summer, upped its recruiting budget to $2 million for the staff of new coach Billy Napier, a total that doesn’t include the staff’s access to two private jets with a total budget of $839,000.

UVA was further down the Athletic Director U list, reporting $745,347 in fiscal year 2019 football recruiting expenses, ranking 41st among the 52 schools in Power 5 for which figures were available.

Virginia Tech hadn’t published its 2019 data in time to be included in the Athletic Director U report. In 2018, Tech spent $563,744 on football recruiting, ranking 42nd among public Power 5s.

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Chris Graham

Chris Graham

Chris Graham is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, TikTok, BlueSky, or subscribe to Substack or his Street Knowledge podcast. Email Chris at [email protected].

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