Home Wrestling with tradition: WWE failed John Cena with retirement loss
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Wrestling with tradition: WWE failed John Cena with retirement loss

Ray Petree
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John Cena. Photo: © Eric Broder Van Dyke/Shutterstock

A smile, a tap-out, a chorus of boos, and the curtain has closed on one of the most decorated careers in professional wrestling history. John Cena has officially retired from in-ring competition, in the most improbable of ways: he gave up.

For the first time in more than 21 years, “Mr. Hustle, Loyalty, Respect” was forced to submit at the hands of “The Ring General,” Gunther. 



The fans in Washington, D.C.’s, Capital One Arena were on the edge of their seats from beginning to end, hoping to see Cena prevail in his final match. Instead, they watched in abject horror as Cena tapped out — shattering the never-say-die dogma that the legend of “Super Cena” was built upon.

After the match, Cena received a standing ovation from his peers and contemporaries alike. Both of WWE’s men’s champions, Cody Rhodes and CM Punk, joined him in the ring — offering their championship belts to Cena. The gesture mirrored a moment 20 years earlier, when a young Cena and Batista gave their championships to Hulk Hogan. 


However, the tone shifted when the WWE’s chief content officer, Triple H, entered the ring.

The crowd revolted:

“You f*cked up.” 

As the profanity rolled through the Capital One Arena, a wave of apathy washed over me. The fans were right. This was written in the stars. The WWE was destined to f*ck this up.

Tradition failed John Cena.

In the post-match show, Triple H joined a panel of Joe Tessitore, Big E and Peter Rosenberg to defend the promotion’s creative decision.

The topic of note was WWE’s vaunted “time-honored tradition.”


For over a century, professional wrestling developed its own parlance, rooted in Pig Latin and carnival-speak, to obfuscate its nebulous nature. While that veil has been lifted over the past three decades, the WWE has adopted its own vernacular. The “time-honored tradition” is one of their many buzzphrases, propagated by Haitch’s predecessor, Vince McMahon. In simple terms, the “time-honored tradition” dictates that a wrestler should lose on their way out, to pass the baton to the next generation.

The myth is often far from reality, though. Bruno Sammartino’s full-time career came to an end in 1981, after defeating George “The Animal” Steele in the Meadowlands Park. Roddy Piper won his supposed retirement match at “WrestleMania III,” against Adrian Adonis. The Undertaker’s storied career came to an end with a victory over AJ Styles at “WrestleMania 36.” 

Every professional wrestling promotion has a franchise player. Cody Rhodes uses the phrase “QB1.” Most professional wrestling sycophants use the term “Ace.” Sammartino, Hogan, Bret Hart, “Stone Cold” Steve Austin and Roman Reigns have all been the WWE’s Ace. None of them, save for Sammartino, measure to the specter of John Cena.

The ‘aughts were a turbulent decade for the WWE, marked by Chris Benoit’s murder-suicide and the promotion’s shift to PG-TV programming. It was Cena’s steadfast presence, adaptability, and consummate professionalism that helped the promotion adapt to a changing climate.

Even if you accede to the “time-honored tradition,” Cena has already sacrificed enough in service of the future. Look no further than his pair of losses against Austin Theory at “WrestleMania 39” and Solo Sikoa at “Crown Jewel” in 2023.  

Still, Cena is a company man, first and foremost. He’s spoken at length about his desire to leave WWE in a better place than he found it. So, it’s easy to follow his logic.

Ostensibly, the matches’ ending managed to thread the needle — connecting an overarching narrative through-line with some semblance of symmetry. For the past decade, Cena has promised that he wouldn’t walk away from professional wrestling until he lost a step. For all of his idiosyncrasies, Cena’s unwillingness to become a caricature of himself was admirable. The ethos of his fourth reign as United States Champion was to prove the contrary, railing against the myth that Cena “feared workrate.” So, when Cena announced his retirement tour, his admission was implicit, and in tapping out to Gunther’s Gojira Clutch (if you know, you know) with a smile, Cena accepted that reality with grace.

Still, my feelings lean towards the 19,000-odd fans’ reaction in Capital One.

Under TKO’s stewardship, WWE has worked painstakingly hard to dismantle the inner-machinations of professional wrestling. Look no further than the Netflix docuseries, “WWE: Unreal,” which tears down all the walls that have protected “kayfabe” for the last century — in service of bridging the gap between “sports entertainment” and pop culture.

Triple H has positioned himself as the epicenter of that vortex, generating the force with which the WWE gravitates around. In discussing the “time-honored tradition,” Triple H acknowledged that Cena’s loss was a premeditated decision, as opposed to an adverse consequence. Cena didn’t risk losing the mystique of his credo, “never give up,” in exchange for eternal glory. Instead, Gunther’s victory was preordained by the God-King himself — robbing “Der Ringgeneral” of any agency. Who then benefits in this scenario?

The reality is that the fans’ contempt wasn’t confined to this isolated incident. It was the totality of Cena’s retirement tour that culminated in this perfect storm. John Cena turned heel, won his record-breaking 17th world championship, played the hits, became a Grand Slam Champion, and finally tapped out: all in the same calendar year. His swan song felt like WWE considered every fan’s shortlist of ideas and tried them all, resulting in something that simultaneously lacked both spontaneity and clear direction.

It wasn’t without its stumbles, either. Aligning with The Rock and Travis Scott, a heel turn 10 years too late, an underwhelming match at “WrestleMania 41,” getting steamrolled by Brock Lesnar at “WrestlePalooza,” an obligatory opportunity to win the Intercontinental Championship.

One mistake after another.

Having Cena stand victorious may have recontextualized his retirement tour. Instead, his loss reaffirmed the fans’ fear that he was little more than a passive participant.



In the end, Cena left his shoes and sweatbands in the ring, all the same; basking in the adoration of his peers, contemporaries, and devotees. Whether Cena won or lost, professional wrestling lost its greatest ambassador.

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Ray Petree

Ray Petree

Ray Petree has a decade of experience writing for a variety of online publications — covering both professional wrestling and basketball. Ray's love for professional wrestling stems from his grandfather, who regularly attended Mid-Atlantic Championship Wrestling shows in the ‘60s, ‘70s and ‘80s. 

If you’d like to recommend a match for review on “Rewind Mania,” email Ray at [email protected]