news cats cradle hires first full time executive director to manage growth provide stability

Cat’s Cradle hires first full-time Executive Director to manage growth, provide stability

executive director cat's cradle
Sherri Heishman

Cat’s Cradle has hired its first full-time Executive Director.

Sherri Heishman, a volunteer, cat foster parent and marketing and design consultant for the organization, was selected for the position.

Cat’s Cradle, a nonprofit cat welfare organization based in Harrisonburg, was able to make the hire thanks to a restricted gift from a benefactor to fund the position.

As a result, 90 percent of community donations will continue to go directly to programs and services.

Prior to the hire, Cat’s Cradle operated under a working board model where board members collectively ran the organization and helped manage staff.

“Cat’s Cradle has been near and dear to my heart for many years. I couldn’t be happier how the stars aligned for this opportunity at this point in my career,” said Heishman. “Together, with the amazing board of directors, employees, and volunteers, I strive to make an impact and give a voice to the most vulnerable cats and pet owners in our communities.”

As Executive Director, Heishman will manage Cat’s Cradle’s day-to-day operations, which will bring long-term stability to the organization, as well as future growth and initiatives.

Cat’s Cradle’s mission is to ensure and maintain a safe, compassionate community for cats in the Shenandoah Valley. The organization’s intent is to steadily decrease the intake of cats and kittens at local shelters and to ultimately end the euthanasia of healthy adoptable pets in the communities it serves.

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Crystal Graham

Crystal Graham

Crystal Abbe Graham is the regional editor of Augusta Free Press. A 1999 graduate of Virginia Tech, she has worked as a reporter and editor for several Virginia publications, written a book, and garnered more than a dozen Virginia Press Association awards for writing and graphic design. She was the co-host of "Viewpoints," a weekly TV news show, and co-host of Virginia Tonight, a nightly TV news show. Her work on "Virginia Tonight" earned her a national Telly award for excellence in television.

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