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ACC announces launch of new marketing campaign, Accomplish Greatness

Chris Graham

acc The ACC is launching a new marketing campaign built around the theme of, no, not, “We’re third,” the message that the commish, Jim Phillips, had offered up at last month’s ACC Football Kickoff.

The new campaign is called Accomplish Greatness, the aim being to take the focus away from the awful PR spring and summer, with all the wrangling over the limited pot of money available to the member schools from the league’s awful TV deal, and put it on success on the field and in the classroom.

“We’re thrilled to announce Accomplish Greatness, which showcases the ACC’s commitment to our student-athletes, coaches, and institutions by highlighting the league’s successes across all areas of athletics, academics, community service and beyond,” Phillips said, per a press release from the conference.

The campaign, developed by the marketing agency Wasserman and its creative agency, Laundry Service, will include TV and radio spots, social media creative, digital media promotion and school-specific campaign design assets for each member school.

Note: the press release puts Accomplish Greatness in all caps.

I don’t do all caps.

Chris Graham

Chris Graham

Chris Graham, the king of "fringe media," is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019, and Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, and The Worst Wrestling Pay-Per-View Ever, published in 2018. For his commentaries on news, sports and politics, go to his YouTube page, or subscribe to his Street Knowledge podcast. Email Chris at [email protected].