Kroger will stock plant-based meats in Mid-Atlantic stores in 2020
Simple Truth Emerge is a line that offers fresh burger patties and grinds that are free of GMOs, dairy, gluten and soy and provide 20 grams of protein per serving.
Available exclusively at Kroger stores, Simple Truth Emerge joins the Simple Truth Plant Based collection introduced last year, offering vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage and other products.
“We’re always looking at the shopping habits of our customers as we consider how to stock our stores, and we know the marketplace for plant-based foods is accelerating,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “Our team believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat.”
Kroger is also launching 50 additional Simple Truth Plant Based products this year, to expand the selection offered to customers and continue to grow the Simple Truth brand, which exceeded $2.3 billion in sales last year.
With new Simple Truth Plant Based products arriving in stores throughout the year, the collection includes easy-to-identify packaging, featuring a distinct plant-based icon that helps customers locate the items as they navigate through store aisles or when shopping on Kroger.com.
The entire Simple Truth portfolio includes more than 1,550 natural and organic products, with new items launching monthly.
To learn more about the brand, visit Simpletruth.com.