Waynesboro: Grant program open to help event organizers boost marketing efforts

Waynesboro businesses looking to boost their marketing dollars may get some support from the city’s tourism grant program.

Building Opportunities to Support Tourism, or BOOST grants, provide up to $3,000 to support marketing efforts for festivals, events and initiatives that attract visitors from more than 50 miles away.

The program, funded through annual City Council appropriations, can be used for marketing activities that promote one-time events or a series of events.

“Tourism plays a vital role in Waynesboro’s local economy,” said Stephanie Duffy, assistant director of Economic Development & Tourism. “We are excited to offer the BOOST grant program once again to provide support for event organizers and tourism businesses as they continue to grow and improve their programs which drive visitation to Waynesboro.”

Applications are now open, with a draft review deadline of July 23 for early feedback, and final submissions due by Aug.1. Funding decisions will be announced by Aug. 11.

BOOST grants have helped local organizations amplify their reach with eight recipients receiving full or partial funding totaling $15,000 during the last cycle.

Past recipients include Riverfest, the Fall Foliage Art Show and the Virginia Institute of Blacksmithing.

For program guidelines and application, visit WaynesboroBusiness.com.

For more information, contact the Economic Development & Tourism Office at (540) 942‑6644 or [email protected].