Tourism revenue grew in Harrisonburg in 2013

Tourism was once more an important contributor to the local economy in 2013. Tourism revenue for the City of Harrisonburg reached $106,875,730 a 0.9 percent change over 2012. Local tourism-supported jobs totaled 1,061 while local tourism-related taxes were $3,937,323. All data was received by the Virginia Tourism Corporation (VTC) from USTA and is based on domestic visitor spending (travelers from within the United States) from per person trips taken 50 miles or more away from home.

“The Travel and Tourism industry provides a tremendous return on investment. Harrisonburg’s economic development and revitalization efforts have dynamically grown and are attracting new businesses that provide valuable jobs and revenue to our local community,” said Mayor Ted Byrd.

“In 2013 Harrisonburg participated in Hub and Spoke programs including Fields of Gold, Heart of the Arts, Mountains to Main Streets, and the recently launched Shenandoah Valley Kids Trail. These partnership programs increase visibility for our region and create a positive economic impact to our local businesses, said Director of Tourism, Brenda Black.”

Data released by the United States Travel Association (U.S. Travel Association) reveals that every region in Virginia posted an increase in tourism revenue last year.

According to the USTA, tourism in Virginia generated $21.5 billion in travel spending. Tourism also supported 213,000 jobs in the Commonwealth and provided $842 million in state taxes and $581 million in local taxes.

“Tourism is an instant revenue generator for the Commonwealth. 2014 was a banner year for travel and hospitality in Virginia, and we were pleased to see such continued improvement in our tourism economy,” said Rita McClenny, president and CEO of VTC. “Tourism is a driving force of Virginia’s economy–it creates jobs, generates economic impact, and benefits businesses and communities across the state. We are fortunate to have a governor and members of the General Assembly who recognize the importance of investing in an industry that continues to grow and strengthen our economy.”