Virginia Tourism Corporation conducts research among travelers to the Commonwealth annually. The reports are an ongoing study that identifies the behavior and demographics of travelers. During 2014, Harrisonburg was number 1 of the top 25 most frequently visited cities in Virginia.
In 2015, the top designated marketing areas for Harrisonburg were Washington, D.C., Hagerstown, Md., Pennsylvania, Richmond and the international markets of China, Germany and Brazil. In 2015, the majority of travelers were from Virginia, Pennsylvania and Maryland with an increase of visitors from Florida, North Carolina, South Carolina, New Jersey, New York, West Virginia, Europe and Asia.
Harrisonburg’s growing food and craft beer scene, cycling, and family-friendly attractions are promoted through various programs such as the Fields of Gold Farm trail, Bike the Valley and through the efforts of the Virginia Tourism Corporation.
In 2016, there are many things to get excited about such as the new beer and wine trail, visitor guide and video. Harrisonburg’s numerous attractions and growing events have created a year-round travel destination for all ages.
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