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Chris Graham: The bottom line to marketing … show me the money!

marketingIt’s all about money, in the end. Keep that in mind when you’re thinking through your marketing.

Well, duh, right? That’s what you might be thinking right now. Of course it’s about the money. Why else are we running ads and building websites and nurturing our Facebook presence?

You’d be surprised at how quickly and easily you can let yourself get caught up in the style versus the substance. Not to say that you don’t want everything that you put out to look like something that could win you an award in a contest. I use that phrasing because we have one client whose marketing contact actually mentioned that to me, that they wanted to make sure that their branding was done well enough to compete for awards.

Awards are nice, looking simply the best is clearly very nice, but looking good and winning awards doesn’t necessarily get people in the door or ordering from you online.

And that’s the most important thing to any marketing that you do – be it digital (website, Facebook, Twitter, YouTube) or the more traditional advertising (newspapers, magazines, radio, TV).

Remember the bottom line. You’re not trying to win an award with your website or Facebook page or radio ad or TV or newspaper ad. You’re trying to make money.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service marketing, web-design and graphic-design firm based in Waynesboro, Va. More online at www.AFPBusiness.com.

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Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.