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Video: Trying to make sense of the impact of NIL on college sports

Chris Graham

I stumbled upon a report on NIL from a Lincoln, Neb.,-based company, Opendorse, that purports to work with more than 100,000 college student-athletes in the NIL sector.

The report, NIL at 3,” provides an overview of how NIL has grown since the rollout in 2021, and where things are headed.

My attempt at breaking things down …

Chris Graham

Chris Graham

Chris Graham, the king of "fringe media," a zero-time Virginia Sportswriter of the Year, and a member of zero Halls of Fame, is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, or subscribe to his Street Knowledge podcast. Email Chris at [email protected].