Getting organic traffic isn’t an easy task and it requires lots of time and efforts. In fact, this is the most complex on-going work you will have to put into your website. However, many believe that SEO is the best investment you can ever make.
Most people choose to spend a few bucks for direct traffic from Facebook, Instagram and Google Adwords. However, this is not a sustainable method for receiving traffic mainly because you will lose it when you stop paying.
People who invest in organic traffic will receive it not only today or tomorrow but maybe for the next several years from now. This makes organic traffic worth the effort.
Getting organic traffic can happen in a couple of ways, some are good, and some are bad. In this article, we are going to reveal everything you need to get started!
Content Is The King
Many people believe that creating content just for the sake of SEO is going to get them far, but it’s quite the opposite. If your content is not optimized, unique and valuable, it might damage your website.
Nowadays, the search engines are so advanced that they can tell whether the content is good almost as good as people. Google wants authoritative content that people will like and share with others. Such content will drive a significant amount of organic traffic towards your website when it ranks.
Importance of Keywords
When choosing a keyword to rank, you must not choose the one with the highest search volumes, because it means a significant amount of competitors. They might be so competitive, that you would need months or years to stand a chance of ranking. Instead of trying to reach the highest fruit on the tree, go with the long-tail key phrases, and you will see how much traffic they can actually bring.
If you are trying to rank for the keyword “Marketing Agency,” then you are going to have a bad time ranking at all. That’s why, you should be more specific and try something less competitive like “Marketing Agencies in Sofia,” for example.
You can be even more specific and target a group of clients, which will bring targeted organic traffic. This would lead to more conversions eventually.
Long-tail keywords are more relevant due to the fact that the actual user is more prone to type them into a search engine, than the broad term.
Don’t forget to write content regularly
You must create at least one blog post a week to rank for a particular keyword. Of course, the more you write, the better. If you are running a business at the same time, then you might have to hire a couple of writers.
Search engines rank frequently updated sites higher, and users value them more. Updated websites show that you worth investing a customers time into reading it. The more you post, the more people will come back reading your content and sharing it with others.
Summary
Search engines see when you put great efforts on your website, and you will eventually receive more organic traffic if you work hard for it. Analyze the mistakes of your competitors and jump for the opportunities left behind, be consistent and be careful with Google’s Terms of Service or you might get penalized. Trust me, you don’t want this!
If you are an American citizen in need of a professional search engine optimization, then you can check Webris offices and receive a proper consultation from experts.
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