We are roughly one month away from the start of the 2025 NASCAR season and this year, NASCAR’s much-anticipated return to Bowman Gray Stadium gets an exciting upgrade with the announcement of Cook Out as the entitlement partner for two historic races: the Cook Out Clash on Sunday, Feb. 2, and the Cook Out Madhouse Classic on Saturday, Feb. 1.
Ben Kennedy, NASCAR Executive Vice President, described the partnership as transformative.
“Cook Out’s involvement elevates this historic weekend,” he said. “We’re excited to collaborate and deliver a memorable experience for fans.”
The Cook Out Madhouse Classic, an invitation-only event, will showcase Bowman Gray Stadium’s Modified Division stars, including NASCAR Hall of Famer Bobby Labonte, piloting the No. 18 Cook Out Modified.
Cook Out’s ties to NASCAR include sponsorship of the Cook Out 400 at Martinsville and Richmond, the Cook Out Southern 500, and active involvement at grassroots levels.
Jeremy Reaves, Cook Out Co-Owner, shared his enthusiasm: “Cook Out loves Winston-Salem and racing. We’re thrilled to unite the community through the Cook Out Clash and Madhouse Classic.”
Bowman Gray Stadium, established in 1937, is NASCAR’s oldest weekly racetrack. It last hosted a NASCAR Cup Series race in 1971. The Cook Out Clash marks the Cup Series’ long-awaited return and will be broadcast live on FOX.
Tickets for Saturday’s Cook Out Madhouse Classic remain available, including access to NASCAR Cup Series practice and qualifying sessions.
Bowman Gray Stadium holds a special place in NASCAR’s legacy, hosting 29 Cup Series races from 1958 to 1971. It’s known as the “Madhouse” for its unique, exciting short-track racing atmosphere.
For more information, visit bowmangrayracing.com.
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