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Aramark pledges improved concessions experience for UVA-ODU game

Chris Graham
uva football
Photo courtesy UVA Athletics.

Aramark, the company that runs concessions at Virginia Athletics events, is pledging to do better for Saturday’s UVA-ODU game than it did for the home opener with Richmond in Week 1.

Somehow, on a day with Scott Stadium at about half-capacity, there were interminably long lines at concessions all day, and some concessions areas ran out of basic items.

Not a good look in terms of basic business there.

The UVA sports website posted an item Thursday reporting that Aramark is promising increased staffing in busy areas, naming the West concourse specifically, and that concession stands will be stocked to 200 percent of peak crowd levels, “meaning there will be no shortage of food offerings.”

Aramark is also opening additional points of sale on the West concourse, and has hired UVA Concessions ambassadors, who will be dressed in bright yellow shirts, to direct fans to stands with shorter lines.

I will note here that Virginia Athletics had put out a press release ahead of the Richmond game touting improvements to the gameday experience that had touted an improved concessions experience, so we’ll have to wait and see if the pledged improvements for this week are an actuality.

I’ll be able to report directly on this. The food in the press box has gone downhill dramatically since the pandemic, so I was in line with everybody else getting a hot dog and a soda before kickoff two weeks ago, and I’ll be back there this coming Saturday.

Chris Graham

Chris Graham

Chris Graham, the king of "fringe media," a zero-time Virginia Sportswriter of the Year, and a member of zero Halls of Fame, is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, or subscribe to his Street Knowledge podcast. Email Chris at [email protected].