Survivor producer Mark Burnett is bringing lucha libre wrestling to U.S. TV in conjunction the Mexican-based Lucha Libre AAA.
A weekly hour-long TV series featuring Lucha Libre AAA will debut on the new El Rey network in the second half of 2014, according to The Hollywood Reporter.
One Three Media, owned by Burnett, will partner with Lucha Libre AAA and FactoryMade Ventures in the project.
“Starting this business with a new television series on a cutting-edge network like El Rey is very exciting,” Burnett said in press release. “And it doesn’t end there. Wrestling is a billion-dollar business in the U.S., and with partners like Robert Rodriguez, Lucha Libre AAA and the rest of our great team, our new lucha libre league will make that market even bigger.”
“El Rey Network is all about the unexpected which is why this is the perfect partnership,” said Robert Rodriguez, the president of the El Rey network. Our association with Lucha Libre AAA, FactoryMade and Mark Burnett’s One Three Media speaks to our commitment to create content that resonates for a culturally diverse generation — one that expects high impact and excitement from their entertainment programming.”
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