Matt Lohr

Matt Lohr: Technology on the farm now fits in the palm of your hand

Contributors

In January 2011, I featured Social Media in this column. I reread it the other day and thought, “Wow, how things have changed in two years.” At that point in time I mentioned cell phones and laptops, and used the word “perhaps” in conjunction with smart phone and tablet use on the farm. For Social Media, I limited the discussion to Facebook, Twitter and blogs and only referred to “applications” once. I noticed that I wrote applications, not apps.

Fields of Gold receives Building Collaborative Communities Grant

Contributors

Agritourism in the Shenandoah Valley of Virginia will be able to roll out a whole new range of activities in the coming years thanks to a recent $60,000 grant from the Building Collaborative Communities program. The Central Shenandoah Planning District Commission will administer the grant on behalf of the Fields of Gold region. Funds will be allocated to develop partnerships, create business support services for farmers and agritourism operators, market the Valley’s rich agricultural offerings and build a sustainable organizational structure for long-term viability.

Chris Graham: The Lessons of Super Bowl Messaging

Contributors

As much attention with the Super Bowl is put on what goes on the TV screen during breaks in the action as what we see when the game is going on, and for good reason. The Super Bowl is by far the most-watched television show of the year, and advertisers go all out to get their messages out in front of the one audience a year that encompasses virtually every social and demographic subgroup.