Home The different types of SEO and what they mean

The different types of SEO and what they mean


The SEO industry always has to stay on top of Google algorithms and the latest trends in web search to meet its objectives. If you are looking to do more with your business, SEO is what you should be looking for to drive in long term results.   You need white label SEO, for instance, to stay in Google’s good books, and ensure you avoid any penalties.

Here is all that you should know.

  1. What is the goal of SEO?

The goal of SEO is to increase quality traffic to a landing page from search engines.

SEO aims to increase the visibility of websites, products, and services in search engine results and increase the ranking without spending money on advertisements or keywords.

  1. Why is ranking in search engines important for businesses?

Most users don’t go past the first page of search results. A favorable ranking increases the chances of a website being featured in the first pages of the search results to attract more traffic.

  1. What is SERP?

SERP refers to Search Engine Result Page. It is the page which comes up after a search and contains both organic and paid results.

  1. What is the difference between organic results and paid results?

Organic results are the list of websites and resources fetched by a search engine in response to a search query. The results are also called free or natural result and shown based on the keywords used by the searcher.

Paid results or sponsored results appear on top of the organic results. Website owners and companies pay Google for specific keywords so that they can show up in paid results when a search is performed using the keywords.

  1. Mention some factors other than keywords used by Google to rank websites.

Google uses a wide range of factors to rank a website. The algorithms track the time spent by a user on a website to determine its quality and relevance. Other important ranking factors include page loading speed, link authority, quality content, and Schema code.

  1. What are backlinks and why are they important?

Backlinks are incoming links to a website from other sources. The more backlinks a website has, the higher are the chances of ranking on a search engine. Quality backlinks with high content relevancy can help a website increase its visibility.

  1. What do you mean by On Page SEO?

On Page SEO tactics optimize the elements of a website to improve ranking and increase traffic. It includes various techniques like using keywords in content, meta tags, titles, alt text of images, creating SEO-friendly content structure and more.

  1. What do you mean by Off Page SEO?

Off Page, SEO involves all the techniques to improve ranking and increase traffic outside the scope of the website. Various methods like link building, content marketing, social media signals are used for OFF Page SEO.

  1. How to make an URL SEO-Friendly? What is its importance?

SEO-friendly URLs facilitate the process of website indexing by search engines. An URL should contain the target keywords, have proper file structure and length to make it SEO-friendly.

SEO-friendly URLs improve website navigation and improve ranking.

  1. What is Google My Business? Why is it important?

Google My Business is a free listing for businesses. Creating a business listing enables companies to feature on Google Maps and the ‘3-pack’ box in SERPs.

A Google My Business listing is crucial for local SEO as it enables the business to be discovered by users and customers.

  1. What is keyword density?

Keyword density refers to the percentage of keywords used in a piece of content. For example, if an article of 1,000 words uses a keyword 20 times, the keyword density is 2%.

  1. Where should you mention the main keyword in your webpage?

It’s important to mention the main keyword in the headline, body of the content, title of the post, meta description and URL.

  1. What is the use of anchor texts?

Anchor texts provide the opportunity to embed a link using a hyperlink in the text. The anchor texts are underlined and appear in blue to highlight them.

  1. Name some SEO tools and mention their use.

Google Keyword Planner is used to research keywords and their competitiveness. Yoast SEO is used to optimize On-Page SEO and found in WordPress sites. Ahrefs is ideal for competitor analysis, backlink analysis, and keyword research.

  1. What is the function of the image alt text?

Google algorithms cannot directly process images and depend on alt attributes to decipher them. An image alt text contains the description of the image and helps Google to index the website with the image.

Using an optimized alt text with target keywords improve the ranking of the images on Google.



Have a guest column, letter to the editor, story idea or a news tip? Email editor Chris Graham at [email protected]. Subscribe to AFP podcasts on Apple PodcastsSpotifyPandora and YouTube.