Massanutten Gives Back campaign to support local community

Massanutten Resort is in the midst of its 2019 Massanutten Gives Back campaign in partnership with United Way of Harrisonburg and Rockingham County.

“Helping each other and the local community is built into everything we do – from hosting events in support of local non-profits to extending ownership to each employee at the resort,” said Sarah Elson, director of business development at Massanutten Resort. “We’re excited to partner with our local United Way office to offer so many opportunities for our guests to participate in giving back with us!”

The Massanutten Gives Back campaign will feature both special events and month-long initiatives, including:

Special Events

• Online Silent Auction, Oct. 14-21 – Featuring giveaway items such as WaterPark passes, lift tickets, golf rounds, souvenirs and complete mountain vacations, Massanutten Resort’s silent auction will donate its proceeds to UWHR. The silent auction will take place online through the resort’s Facebook page.

Month-Long Initiatives

• Book Drive: For the duration of the campaign, Massanutten Resort will collect new and gently used books for preschool and elementary school students. This year, Massanutten Resort has set a goal of donating more than 500 books for We Read to Succeed, a community-wide literacy initiative through UWHR. Resort guests are invited to donate books at the Massanutten Resort Indoor WaterPark and Woodstone Meadows check-in building.
• Point-of-Sale Donations: UWHR LIVE UNITED paper t-shirts will be available for purchase at various restaurants and retail locations at Massanutten Resort. Guests and locals are invited to write their name or business on the paper to be displayed throughout the entire month. Stations include Virginia BBQ & Pizza Co., Massanutten Indoor WaterPark, The General Store, Massanutten Fun Factory, The Market at Massanutten Station, Real Escapes, Family Adventure Park, Ski Office, Woodstone Meadows Pro Shop and the Concierge Desk.

Massanutten Gives Back is yet another addition to the resort’s ongoing commitment to supporting local charities and organizations. This past year, the resort has supported the Harrisonburg/Rockingham Chamber of Commerce with ValleyFest, a kick-off to summer on Memorial Day weekend; local non-profit EAUS with East Rock Restaurant Week; and Rockingham/Harrisonburg SPCA with Summer Jam festival.

For more information on Massanutten Gives Back, click here. For more information on the resort, visit MassResort.com or call 540-289-4905. Stay up-to-date on the latest news by following @MassResort on Instagram or follow Massanutten Resort on Facebook at www.Facebook.com/MassResort.