Augusta Health’s recruitment publication, Professional Opportunity with a Lifestyle You’ll Love, recently won a Gold Aster Award for excellence in healthcare marketing. The publication was a collaborative effort among many departments at Augusta Health, and highlighted both the opportunities at Augusta Health as well as the outstanding lifestyle available to all who relocate to the Shenandoah Valley.
The publication was coordinated by the Marketing and Physician Recruitment departments. Becky Marcum of Tapestry Graphics contributed to the graphic design and the publication was printed locally by Mid Valley Press.
The Aster Awards, hosted by Marketing Healthcare Today magazine, is an elite program that recognizes healthcare professionals for excellence. Participants compete against similar-sized organizations; judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Gold Awards are earned by entries scoring between 95 and 99, placing them in the top 5% in the nation.
This year, the Aster Awards competition attracted approximately 3000 entries from across the United States as well as Canada and South America.
Augusta Health is an independent, nonprofit community hospital whose mission is to promote the health and well-being of our community through access to excellent care. Named one of the 100 Top Hospitals in America by Thomson Reuters in both 2011 and 2012, Augusta Health has also been nationally recognized by HealthGrades for clinical excellence and patient safety. For more information about Augusta Health, its programs or its services, please contact Public Relations at 540.245.7329 or 540.221.7329, or visit our website, www.augustahealth.com.
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