James River Association launches “How do you River?” awareness, conservation campaign

How do you River? That’s the question at the center of a new campaign that launched today from the James River Association, the Virginia organization dedicated to promoting the protection and enjoyment of America’s Founding River. “How do you River?” is an awareness campaign to promote the need for conservation, stewardship, and recreation along the James River.

“How do you River?” features will feature advertising throughout the Upper, Middle and Lower regions of the James River basin. In addition, a month-long social media contest asks users to take photos of river activities with the hashtag “#howdoyouriver” for a chance to win a free James River Association membership and prize package.

“The James River Association works to connect people of all ages to the James and its tributaries, and to show the many ways in which we can each have a direct impact on the river’s health,” said Bill Street, CEO for the James River Association. “The ‘How do you River?’ campaign celebrates the connections Virginians make with the James and reminds them to enjoy and protect America’s Founding River now and for future generations.”