On Thursday, April 23 and Thursday, May 7, ALDI, the nation’s low-price grocery leader, will offer grocery shoppers a smarter alternative as it opens its first Richmond-area stores. The new stores will be located at 1776 North Parham Road in Richmond, 465 Charles Dimmock Parkway in Colonial Heights and 841 Shenandoah Village Drive in Waynesboro, with two additional locations in Mechanicsville and Henrico opening by fall 2015.
With nearly 1,400 stores in 32 states, ALDI is known for high-quality grocery items at incredibly low prices.
To celebrate the opening of the new Richmond stores, ALDI will host ribbon-cutting ceremonies at 9 a.m. on Thursday, April 23, for the Richmond and Colonial Heights stores and Thursday, May 7, at the Waynesboro location. The public is invited to attend.
Following the ceremonies at each grand opening event, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce.
ALDI currently carries nearly 70 varieties of fruits and vegetables, including several organic produce items.
“We look forward to introducing Richmond shoppers to ALDI, where they can find the majority of their average weekly shopping list from our exclusive brand products – including fresh meats, fruits, vegetables and bakery items – for up to 50 percent** less,” said Jeff Baehr, Frederick division vice president for ALDI. “We are committed to bringing ALDI customers the highest quality products at the lowest possible prices in a simple and easy-to-navigate shopping environment.”
The Richmond stores offer a modern and convenient shopping environment featuring inviting colors, high ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs. It’s simpler than ever for shoppers to get where they need to go with more aisle breaks, prominent product prices and easy-to-spot product signage to guide the way. Increased store space dedicated to fruits and vegetables also makes it easier for families to find nutritious and affordable high-quality produce in-store.
ALDI brings shoppers a wide range of new, healthier options like organic produce, USDA Choice beef and the SimplyNature line of products, free of artificial colors, flavors or unnecessary enhancers. ALDI also recently introduced its liveGfreeTM gluten-free product line.
Customers can expect to find more than 1,300 of the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products.
ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.
ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest locations will be open from 9 a.m. to 9 p.m. Monday through Friday, from 9 a.m. to 8 p.m. on Saturday and from 9 a.m. to 7 p.m. on Sunday. ALDI accepts cash, debit and EBT/Quest cards.
Over the next several years, ALDI plans to add an average of 130 new stores each year, expanding the ability to bring grocery savings to more people every day.
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