Home Betting Best Sign-Up Betting Offers in the UK 2024
Alex Brown

One of the most enjoyable things about signing up for a new online sports betting account is the new customer betting offers. These types of deal entice new users to join certain platforms. Betting sign up offers come in many different forms.

This guide will explore all of the best offers for betting sites on the market today, walking you through all of the different betting sign up offers that you will come across in the UK today. This will allow you to figure out which online sportsbook is going to be the best then for your position.

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Top New Betting Site Offers for Saturday 

There are tons of different types of betting sign up offers that you will find when assessing the different betting sites on the market today. Every operator will have its own new customer betting offers to check out.

There will usually be subtle differences between these deals, especially if you are looking at the terms of the betting offers today. Here are some of the best new betting offers that you’ll find from UK sports betting sites:

  • 888sport: Bet £10, Get £30 in Free Bets
  • 10Bet: 50% First Deposit Match Up to £50
  • Betfred: Bet £10, Get £30 in Free Bets
  • Virgin Bet: Bet £10, Get £20 in Free Bets
  • BoyleSports: Bet £10, Get £10 in Free Bets
  • BetUK: Bet £10, Get £30 in Free Bets
  • Fansbet: 200% Bonus Up to £200
  • Luckster: Bet £10, Get £10 in Free Bets
  • Quinnbet: 50% Back Welcome Offer
  • Luckland: Bet £10, Get £15 in Free Bets

Our Top 5 Sportsbooks For Betting Signup Offers Reviewed 

There are always going to be plenty of different great betting sign up offers for you to consider. However, there are going to be those options that just tend to look a step above all the other options. Having reviewed all of the best betting offers, we have chosen five specific betting offers UK that stands out from the rest. Here’s a look at those platforms: 

1. 888sport – Best All-Around Betting Site (Bet £10, Get £30 in Free Bets)


There’s not too many operators left today that have as much experience in the online space as 888sport. It has been around almost since the very beginning of online sports betting, going live in 1997 for the very first time. It has managed to constantly evolve and improve its offering, still being extremely relevant all of these years later. That’s why 888sport has managed to develop such a loyal audience.

There’s a very slick interface in place at 888sport. The dark colour scheme makes everything feel very smooth, with the speed of the platform being top-notch. It has one of the longest lists of different sports that you will find on an online sportsbook. Its live betting section is particularly good, with a fantastic selection of live streams being open for you to use.

Another great aspect of 888sport is the powerful mobile apps. These are counted as some of the very best mobile apps around according to Fair Betting Sites UK’s research and can be an easy way to make sure that you can always quickly get your action placed. Finally, there are always great bonus offers open to users at 888sport, with people always getting rewarded for sticking with 888sport.


  • Very sleek interface
  • Big range of bonus offers
  • Long track record
  • Strong live streaming options
  • Quality mobile apps


  • Not the best customer support

2. 10Bet – Best Mobile Website (50% First Deposit Match Up to £50)


10Bet might not have as much of a built-up reputation as some of the other sports betting sites on this list, but it certainly deserves its place. It has been on the scene since 2003, so it knows a thing or two about bettors and what they are seeking with an online betting experience.

Over the years, there have been numerous transformations that 10Bet has undergone. This has led to the current iteration which places a big emphasis on mobile bettors.

Everything is ideally laid out, making it extremely conducive for beginners. One thing that 10Bet does particularly well is looking after its customers. This is reflected by the 24/7 customer support, as well as the frequent bonus offers. There’s not much not to like about 10Bet.


  • Access to 24/7 customer support
  • Plenty of regular bonuses
  • Good mobile offering
  • Long track record


  • Not the most visually appealing

3. Betfred – Easiest to Use (Bet £10, Get £30 in Free Bets)


Betfred has been around for many decades, being one of the UK’s major high street bookmakers It didn’t take long for Betfred to jump into the online space, embracing everything that the world of online betting had to give. It is one of the most popular betting sites in the UK today, with the brand recognition being up there with the very best of them.

With an undoubtable reputation, you’ll have no worries about being safe and sound through using an online sportsbook like Betfred. Once you go to the platform, you will see the classic blue Betfred colour scheme being present throughout. Everything is superbly presented, with each type of gambling having its own distinct section. This means that you can completely focus on your sports betting without getting distracted.

All of your bases are going to be covered when it comes to the different sports and events that are available at all times to wager on. This goes for both the live betting section and the pre-game wagering opportunities. One of the best aspects of using Betfred is that it has some of the best betting offers around. This includes the sign up package which allows you to get £30 in free bets, as well as plenty of regular promotions.


  • Plenty of fun promotions
  • Wide range of sports betting markets
  • Top-quality interface
  • Good mobile offering


  • Certain obscure sports are missing

4. Virgin Bet – Best New Betting Site (Bet £10, Get £20 in Free Bets)

Best UK betting sites - virgin bet

Virgin Bet is the newest betting site on this list, so it says something regarding its performance to date since launching in 2019. It is part of the famous Virgin brand, something which exudes the quality you can expect when you sign up for an account. The software powering this platform comes from Gamesys, which is one of the very best providers of this type of technology around today.

All of the popular UK betting sports get great coverage at Virgin Bet. This is all delivered in a very simple, but effective platform. The esports betting section is particularly popular, bringing a new wave of bettors to the fore thanks to the growing popularity of esports. One of the best promotional offers you’ll find at Virgin Bet is the weekly accumulator offer, with allows you to get free bets and other Virgin betting offers each and every week. This keeps people coming back.


  • Very easy to use
  • Regular Virgin betting offers
  • Strong esports section
  • Great software


  • Fairly young operator

5. BoyleSports – Best Bonuses (Bet £10, Get £10 in Free Bets)

Boylesports betting

While it started out as an Irish bookmaker, BoyleSports has quickly cemented its place as one of the mainstays of the UK gambling scene. It now has a range of shops dotted around the UK, as well as putting a big focus on its online operations. Still an independent bookie, BoyleSports does things a bit differently than some of the mega bookmakers you might already be used to.

There is a highly modern platform in place, covering both mobile players and desktop users. While the design might not be the easiest on the eye, the performance is next level. You don’t need to spend much time learning about the platform, as it is pretty intuitive to use. BoyleSports also has a track record of providing some top-tier bonuses, meaning that you will get access to great offers on a wide range of events each and every week. This is something that bettors really value.


  • Promotions updated regularly
  • Intuitive platform
  • Good reputation
  • Strong mobile offering


  • Not the nicest aesthetic

What are Betting Offers? 

Betting site offers are a staple of the industry. They have been around since the very early days of online betting sites. The main role of betting sign up offers is to provide an incentive for people to create an account with a given offering. This catches people’s eyes and gets them in the door.

Betting sign up offers come in many different forms. Some of them will be deposit bonuses whereby the bookmaker will match your first deposit by a certain amount. Then there will be various types of free bet offers that you come across.

It’s not only going to be the new signups who get treated by the operator. Usually, users will have access to regular betting site offers through the course of using their account.

These can be small or big in size, being entirely dependent on the operator. Making the most of these sports betting offers means that you’ll be able to play with the house’s money from time to time and hopefully help boost your bottom line. 

How New Customer Betting Offers Work

There are many different aspects associated with new sign up offers. While each operator will have its own spin on these types of promotions, there will be some general terms that are applicable to nearly every type of welcome offer. The idea behind these deals is to get people to sign up for an account and usually then to also make a deposit. That’s why the majority of offers won’t be no deposit bonuses.

Instead, the bookmaker wants to get you to add funds to your account, making it a requirement of welcome UK betting offers. It is vital that you know exactly how you can activate a betting offer before proceeding. Some will need to you to opt-in to the welcome offer when creating an account or before you make a deposit.

Others will look for a bonus code in order to trigger the betting site offer. Finally, there will be certain operators that do not need any sort of steps taken by you, everything will be applied automatically. For most sports betting offers for new signups a deposit will be necessary. This will need to be a certain minimum size, with max limits usually also in place.

There will very often be certain qualifying bets you need to place with new customer betting offers in the UK. This means that you might need to place a bet on a certain market, adhering to the minimum required odds.

Once this bet is settled, you might then get the free bet credited to your account. While a lot of operators will allow you to instantly cash out the funds from UK betting offers, sometimes you will need to meet certain wagering requirements before these funds are cashable.

The different types of betting offers available

There are a few different types of welcome offers that you will generally see when it comes to UK betting sites. You won’t see too many operators going outside of the box when it comes to their UK betting sites offers.

That means that you can quickly familiarize yourself with what the best offers for betting sites can give to you. Here is a look at some of the main types of betting offers UK you’ll come across as a new or existing user:

Deposit Match Bonus

While the deposit bonuses will be seen more with casino welcome offers, it is still something you will see with certain bookmakers too. It will see your first deposit being matched by the operator to a certain extent.

For example, the bookie might match your first deposit of 50% up to £20 worth of free bets. There will usually be wagering requirements in place on the resulting bonus.

Free Bet

A lot of people enjoy getting their hands on free bets, as you will usually be able to keep any winnings you get for the free bet. There are a few different ways in which an online bookie might give you a free bet when signing up for a new account.

The most common approach is to get a free bet when you make a wager of a certain size. For example, you will need to be £10 in order to get a £10 bet. There will be conditions you need to meet when making the qualifying wager.

Risk-Free Bet

Another common type of welcome offer that you will see is the risk-free bet. This sees you depositing as normal and then placing your first bet while meeting certain qualifying conditions. If your first bet ends up being a loser, you will then get your stake returned to you in the form of a free bet. There will be limits on the total size of the free bet that you will be able to receive.

Enhanced Odds

Most bookies these days will have regular price boost offers available to users. These will usually be updated on a daily basis and allow you to get better odds for the wagers. It can be an easy way to maximize your return for placing a given wager.

Accumulator Insurance

There are tons of different types of bets that you can place when it comes to an online sports betting site. One of the most popular has to be the accumulator, as you are in with a chance of winning big money off a relatively small stake.

There’s nothing more frustrating than having your accumulator losing just because one of the selections was not a winner. Some bookmakers will give you your money back if your accumulator loses because of just a single selection going the wrong way.

Accumulator Winnings Boost

There are some bookies that will enhance the winnings you get from an accumulator. This means that you will get more of a payout than you are initially supposed to get. The proportion of the increase will usually increase with the greater number of selections that are included.

Moneyback Offers

A lot of UK bookies will frequently have moneyback offers available to punters when it comes to notable events. It sees you getting your money back if something happens, or fails to happen.

For example, there might be a horse race and you will get your money back if your selection finishes in second place. Usually, the moneyback offers will see you getting a free bet returned to you, rather than real money.

Betting offers for new customers 

When it comes to the different types of UK betting offers, there will be a difference between the deals you can get as a new user and as an existing one. Generally, the offers will be a bit bigger and better when it is a new customer offer.

It is meant to be a way to capture your interest and entice you into signing up for your own account. It allows you to start off a new account with a bit of a kickstart also. Here are a few of the most commonly seen types of new customer betting offers:

  • Deposit match bonuses
  • Free bets
  • Risk-free bets

Betting offers for existing customers

Bookies like to not only entice new customers in the door, but they also want to keep their existing base of users happy. This means regularly providing different types of rewards to them. These can come in many different shapes and forms, with some being better in this regard than others.

You’ll be able to find promotions that suit almost any type of need or preference when dealing with the best online bookies. Here are some of the promotions you can expect to see if you are an existing customer at an online betting site:

  • Moneyback offers
  • Match betting reload offers
  • Free betting offers
  • Enhanced odds
  • Accumulator insurance
  • Accumulator winnings boost
  • Risk-free bets

How we rate and rank UK betting offers

There are all different types of ways in which one can rank the leading new customer betting offers. You can look at many different aspects in an attempt to try to pick a sportsbook that has the best offer for your needs.

As our team of experts has spent countless hours reviewing the best online betting offers, they know exactly what to look for with any given deal. Here are some of the most important areas that they consider before proceeding any further with a betting site offer:

  • Track Record & Security: First of all, you want to make sure that the online sportsbooks that you are considering are all reputable. That means more than being able to get the absolutely best welcome offer. A good way to quickly see what sort of operator you are dealing with is to see if it holds a license with a reputable regulator. You can also scour the internet to see what real users have to say about the operator, as well as check to make sure that all of the relevant security measures are in place to protect data.
  • Wagering Requirements: When you look at any sort of bonus offer at an online gambling site, you will want to take a look under the hood to see how realistic it will be to cash out an offer. This means that you read the terms and conditions to see if the bonus has to be wagered a certain amount of times before cashing out. Naturally, you want access to offers that have little to no wagering requirements.
  • Qualifying Conditions: When looking at different betting offers UK, there will often be qualifying conditions in place that you need to meet in order to access a bonus offer. This could mean placing a qualifying bet on a selection with a certain level of minimum odds and on particular markets you want to be sure that the qualifying conditions are fair and that the reward justifies the qualification. 
  • Range of Betting Markets: While it is great getting your hands on a quality welcome offer, you also want to be sure that you will enjoy using a platform in the long run. This means you need to make sure that your favourite sports for betting are comprehensively covered with suitable betting markets and events. This will mean that you can enjoy the offering long after you’ve claimed the sign up bonus.
  • User Experience: Any online gambling site that you sign up for will have its own quirks and performance capabilities. You want to find a platform that makes it extremely simple to use, allowing you to avoid any issues that might prevent you from getting your bets quickly placed. Some people will look for extra features, such as a mobile app, live streaming, and so on. By having a great user experience, it allows you to focus on your betting rather than having to deal with any other distractions.

Top betting offers by category 

There are many different ways in which an online betting site might stand out from the crowd. They might be particularly strong in a particular area of the online sports betting space or they could have a generally top-quality offering in all aspects. Here is a look at those sports betting site offers that thrive in a particular area:

Best Overall Site 888sport Leading Mobile Site 10bet offer
Best New Site virginbet Best Promotions boylesports
Safest Site betfred offer Top Welcome Offer 10bet

Best betting offers for football in the UK

Football is by far the most popular type of sport to bet on in the UK and further afield. There are always going to be plenty of different football events covered by an online bookmaker. This means that at all times of the day or week you’ll be able to wager on the latest action.

As the rei so much interest in football betting, it likely won’t come as much of a surprise that many of the leading bookmakers will ensure that there are always tons of different football-related promotions running at any given time. This means that you have access to all sorts of great treats in return for your custom. Here are some of the best football betting sites in an all-around sense, as well as the welcome offers they have available to new users:

  • 10Bet: 50% First Deposit Match Up to £50
  • Betfred: Bet £10, Get £30 in Free Bets
  • BoyleSports: Bet £10, Get £10 in Free Bets

Best horse racing betting offers in 2024 

After football, horse racing is the most popular sport to bet on in the UK. There are plenty of races taking place in the UK and Ireland at most times of the year, with leading bookies also offering racing from many other parts of the world. While the range of betting markets or each race isn’t going to be as vast as what you get with other sports, all of the main markets will be available.

There are always some great betting offers available for horse races too, especially when it comes to the likes of moneyback offers. Many leading betting sites have a strong horse racing betting section, with some of the very best including the following options:

  • Betfred: Bet £10, Get £30 in Free Bets
  • BoyleSports: Bet £10, Get £10 in Free Bets
  • BetUK: Bet £10, Get £30 in Free Bets

Best new customer betting offers today

All sports betting sites are going to be looking to get new signups. Some of them will try more than others to acquire new customers. There will be certain operators that have incredibly enticing welcome offers as a way to get people to create a new account.

As well as being a useful way for bookies to get new customers, sign up deals is also very beneficial to the people who are claiming these deals. It can kick start a betting account, giving people the likes of free bets in order to place bets with house’s money at times. The types of welcome offers will vary widely.

While their basic formats can be the same, they are often vastly different once you dig into the terms of the given offers. This is why it is important that you read the fine print before proceeding with a new customer offer, rather than jumping in blind. If you’re on the hunt for new customer betting offers, here are some of the best platforms for you today: 

  • 888sport: Bet £10, Get £30 in Free Bets
  • 10Bet: 50% First Deposit Match Up to £50
  • Fansbet: 200% Bonus Up to £200

Best free bet offers UK 2024 

Free bet offers are something that all bettors look forward to getting. The frequency at which you get your hands on free bets will depend on your betting activity and the type of platform that you are using. They can come in many different forms. There are free bet deals that you get when you place qualifying bets.

Then there are free bet clubs whereby you can get free bets each and every week, once you meet the qualifying conditions. Moneyback offers are commonly seen with online bookies, with the stake getting returned often being in the form of a free bet rather than real money. Free bets often do not carry any wagering requirements. This means that once you use the free bet on an appropriate market, you will be able to get the profits back in the form of real money.

You do have certain considerations to keep in mind with free bets, such as expiry periods, excluded markets, minimum odds, and eligible markets. Here are some of the bookies that have the best free betting offers in the UK market today:

Mobile App sign-up betting offers

Nearly every type of online bookie that you come across these days are going to have mobile offerings. This is because most people these days are always carrying around their smartphones with them, meaning that they will always have access to the internet and be able to place bets as they want.

Most betting operators will allow you to access their website through the web browser that is on your mobile phone. Then there will be certain operators that have also taken the time to develop an app that can be downloaded by users. This means that the process of placing bets is much more streamlined and does not have to really on a browser. These apps will usually be available for both Android and iOS users. Whatever the case may be, an operator will usually have one of these mobile options and often both.

All of the same offers are usually going to be available on the mobile offering as you would find if you were using the betting site on a desktop computer. From time to time, an operator might also have an extra offer that is only available to mobile users. However, for the most part, the signup betting offer you get on mobile will be the same as the offer you can get on a desktop computer.

Using a mobile device to place bets means that you are never going to miss out on a good betting opportunity just because you are not near a computer if you’re interested in getting started with mobile betting, here are some of the best operators and their respective welcome offers that you can avail of: 

  • 888sport: Bet £10, Get £30 in Free Bets
  • 10Bet: 50% First Deposit Match Up to £50
  • Virgin Bet: Bet £10, Get £20 in Free Bets

Key terms for betting offers explained

When it comes to any type of betting offer, there will be terms and conditions that come alongside it. These will outline what you need to do to get your hands on the bonus, as well as what has to be done in order to cash out the bonus in real money.

That’s why you need to take the time to read the terms of an offer before you commit to signing up for an account as doing so can reveal a lot that you might not have known. There are many different terms associated with betting offers that you might not have come across before. Here are some of those key terms:

  • Wagering Requirement: This is how many times you need to wager the bonus sum before it can be cashed out as real money. A lot of free bet offers will not have any wagering requirements in place.
  • Payment Exclusions: Some welcome offers will have rules in place regarding the types of deposit methods you can use when making your first qualifying deposit. Very often e-wallets like Neteller and Skrill will be excluded payment options.
  • Qualifying Bet: There will often be a qualifying bet or bets that you need to make in order to get access to a given offer. You will often have to place the qualifying bets on certain markets and at certain odds. Failing to do so means that you will not get access to the offer.
  • Expiry Period: There are numerous expiry periods that you need to consider with UK betting offers. You will need to claim the sign up bonus within a certain amount of time. Once you get the bonus, you then need to wager it within a certain amount of time before it expires.

Bottom Line

Now that you know all about the best betting sign up offer, so you‘ll be able to embark on your own journey and sign up for a leading sports betting account. As there are so many great sports betting sign up offers out there, you’ll have no shortage of options.

Signing up for an account with one of these operators doesn’t take much time at all, with new betting offers constantly hitting the space. Getting your hands on the best betting offers today can be a total game changer, so what are you waiting for? 


Where can I find new betting offers in the UK?

Which sportsbook has the best sign-up betting offers in the UK?

What are the best betting offers available today?

Where can I find free betting offers for UK players 2024?

Are there any sportsbooks that offer consistent free bets?

Are there any standalone betting app offers?

Alex Brown

Alex Brown

Alex is an experienced iGaming writing, having worked in the industry since 2015. He covers all aspects of iGaming, with a particular interest in sports. He can be found glued to the television over the weekends as he tries to choose between one of his many favorite sports.