Home Betting Newest UK Betting Promo Codes for September 2023

It is standard practice for an online bookmaker to make some form of offer to newcomers to their site, as an incentive to get them to join. Some offers require bonus or betting promo codes, and some do not. If you are unsure about what a bonus or betting promo code is or how you use one, then don’t worry as we are here to tell you all about them!

What is a Betting Promo Code or Betting Bonus Code?

Sometimes in order to acquire a bonus you need to use a bonus code, or a promo code as they are also known. You enter the code when you claim a bonus, then once your claim is processed, the bonus is yours. It’s the same as using a discount code when you shop online.

Many sites offer bonuses where you do not need a promo or bonus code, and some sites have had offers in the past when you needed a bonus code, but now you don’t (and vice versa).

If you complete your registration at a site and forgot to enter a required bonus code then there is no need to worry. If you contact support at the site and explain what has happened they are likely to process your bonus anyway, as long as you can quote the code to them.

When Do I need to Enter Betting Bonus Codes?

Typically, when you sign up for a new account at a betting site you have not used before, you will find during the process that you have the option to claim a bonus. If you need to enter a bonus code, then there will be a box for you to enter it. Just to be helpful, the latest welcome bonus code offered by the site will usually be pre-filled for you. You can see an example of this below at Paddy Power, under ‘Promo code/Referral code (if applicable)’.

Paddy Power Bonus Code

You may get reload bonuses codes during your time at a specific site. Again, when you claim this reload bonus, there will be a box on the claim form for you to fill in the code.

If you have ever shopped online and used a discount code, then the process is exactly the same as using a bonus or promo code.

Best Betting Promo Codes

We have uncovered for you many of the best promo codes and welcome offers available at the leading bookies for the UK. The code is listed if one is needed, but if a code is not required to obtain your bonus, then we will alert you to this fact.

Bookmaker Bonus Description Betting Promo Code
BetStorm bonus code Bet £10 and get a £10 free bet BET30
FansBet promo code 200% bonus up to £200 SPORTS-200
BetMorph promo code Bet £10 and get a £10 free bet KS30
Betfred bonus code Get £30 in free bets for £10 stake BETFRED60
888sport bonus code £30 in free bets + £10 casino bonus 10FREE
William Hill promo code Bet £10 and get £30 in free bets H30
BetDuel bonus code Bet £10 and get a £10 free bet DUEL30
Matchbook promo code £30 money back as free bet MATCHBOOK30
Tebwin bonus code Bet £10 and get a £10 free bet SB30

How We Rank Betting Promo Codes

We know that some bonuses are better than others. Some betting promo codes act as a gateway to excessive bonus goodness, while others are simply not worth the effort of typing the bonus code into the little box in the first place. Below you will find listed the criteria by which we decide which codes are the nuts, and which codes you should say ‘nuts’ to:

  • Type of Bonus –  Obviously some bonuses are better than others. There is no point using a bonus code if the bonus it acquires for you is a poor one. We check to see which type of bonus a code gives you access to, and whether claiming it is worth your valuable time.
  • Safety – We only promote sites that we know are one hundred percent safe and secure. All the sites mentioned on this page are UKGC-licensed, as is required in the UK. They also have proven track records for treating their customers well, and take steps to promote responsible gambling.
  • Ease of Use – You shouldn’t have to go through a large number of steps in order to use a deposit bonus code. We review the process involved in using a promo code, and if we think it’s more difficult than it needs to be, we will strike it from our list.
  • Deposit Methods – In fairness, most betting promo codes can only be used when making deposits by debit card. This is to stop people from opening multiple eWallet accounts and using a betting promo code multiple times. If we think a bookie is being too strict on the deposit methods it approves though, then that bookie is bound to be appreciated less by us.
  • Timescales – Betting promo codes should not be ‘blink and you miss them’ affairs. You should have a decent amount of time to find a code, use it, and then work through any other requirements you need. If we think timescales are too tight, then we’re going to think less highly of the code the offer pertains to.

Types of Sports Betting Promo Codes

There are actually several types of different offers that a promo or bonus code can create a pathway to for you. You might get market-specific bonus codes – such as football betting promo codes. Here are the different types of offers commonly triggered by the use of a promo code.

No Deposit Bonus Codes

Although rarely offered these days, no deposit bonus codes do exactly what they say on the tin. When you claim such a bonus by using the kind of no deposit bonus codes UK sites offer, you do not have to make an accompanying deposit. Just the code itself is enough to gain you your promotion. As you might expect, no deposit bonuses tend to be small with high wagering factors.

Deposit Bonus Code

The most common type of bonus at online casinos, some bookies will offer deposit bonuses too, as long as you use the accompanying bonus or promo code. For example, if you use the Fansbet bonus code and make a deposit of at least £10 you will be given double that as bonus cash, up to a £200 limit (wagering requirements and terms and conditions apply).

Bet & Get Bonus Code

You will find this type of bonus at multiple sportsbooks, and sometimes you need a bonus code in order to claim your bonus. As an example, the ‘H30’ William Hill promo code will gain you £30 in free bets if you make a £10 deposit, so this is basically a ‘bet £10, get £30’ deal. As ever, wagering requirements and terms and conditions are applicable.

Risk-Free Bets Bonus Code

It is every punter’s dream to be able to place a bet without worrying about the bet being a losing one. With a risk-free bet, you can live the dream! With a risk free bet – like the £30 one offer via a Matchbook bonus code – you use your own money to place a bet and should that bet be a losing one, you get your money back as free bet cash.

Terms and Conditions of Online Betting Promo Codes

There are plenty of terms and conditions that apply to online betting promo codes. This is simply to stop unfriendly punters from abusing betting promo codes by using them time and time again, or by placing ‘dead cert’ bets in order to make sure that their promo bets will win. We discuss all the important terms and conditions associated with online betting bonus codes below.

Minimum Odds Threshold

Usually, qualifying bets and free bet money can only be placed on specific events at ‘minimum odds’. This is to stop people from putting free bet cash on a real long shot and coming up trumps if the unexpected happens. Usually the minimum odds are reasonably generous at around Evens. Anything tighter than 1/2 (1.50) can be seen as too unfair.

Expiry Date

Betting promo code offers do not hang around forever. If your bonus code is tied to a deposit bonus, you will have a minimum time to claim it once you’ve completed your registration. Once claimed, you will have a minimum time in which to use the code, and then another minimum period in which you need to complete wagering. In each of the above, we feel seven days is a decent enough period for each step of the requirements to be completed.

Minimum Deposit

You’re not going to get much of a bonus if you are only willing to shell out 50p along with your betting promo code in order to get one. Most betting sports betting promo codes come attached to bonuses with minimum deposit conditions. The typical minimum deposit threshold is around £10, which we think is quite reasonable.

Wagering Requirements

We love to see bonuses without wagering requirements (and we do see such promotions pop up from time to time) but most deals do come with wagering requirements attached. If your deal comes with ‘playthrough’ requirements of ‘x3’ and you win £10 in bonus money, then you will have to place £30 in bets using your own dosh before your bonus money is released.

Minimum Qualfying Bet

This pertains to ‘bet and get’ type promotions. In order to be able to use a betting promo code and claim a bonus, you will need to place a qualifying bet using your own money first. £10 is a decent threshold we think for this type of offer. Once your qualifying bet is settled, then your free bet(s) is/are released to you.

Deposit Method Restrictions

Usually you can only use debit cards along with betting promo codes in order to claim bonuses. Alternatives such as Skrill, Neteller and Paysafecard are ineligible. As we have already outlined, this is to stop people from opening multiple sportsbook accounts and multiple eWallets account so they can use the same bonus or promo code time and time again.

Maximum Winnings Cap

It would be ideal if you could win a fortune using free bet money sourced via a bonus or promo code, but some online betting sites have already thought of that and will cap the maximum level of winnings you can obtain from a bonus. We of course prefer sites that do not cap winnings.

Why Bookies Stop Using Sports Betting Promo Codes

We have already brought it to your attention that some bookies have offers that require promo or bonus codes, but then those bookies withdraw the codes and start offering deals that do not require any codes at all. You may be wondering why this is the case.

We can only really speculate as to why this happens. Perhaps the bookie has compared bonus take up using a betting promo code to bonus take up without a promo code. Maybe they found that reponse to a promotion with a bonus code was not what they expected or had hoped, or that too many people contacted their support channels as the code was causing them difficulties. We kind of guess it is up to each individual bookie as to why they decide to stop using bonus or betting promo codes.

Offers Which Don’t Require a Sports Betting Promo Code

Some deals offered by bookies do not need a bonus code and are unlikely ever to. Below we outline some deals which you might be interested in that do not require a code, and are not ever likely to.

Acca Insurance

Bookies love you to place accas. The more legs a bet has, then the more chance it has of failing. True, you can win big when placing an acca, but the odds are pretty high. Acca insurance is a way of enticing you to place an acca, as usually you get your entire acca stake back if one leg of your acca fails.

The daily ‘Acca Freedom’ offer at William Hill allows you to choose between insurance and a bet boost when you place a combo bet, for example. You’ll need a minimum of three legs for the BetBoost, or five for the insurance. If you plump for the insurance and your acca loses by a single leg, you’ll get your stake back (min. £20) as a free bet. Other T&Cs apply.

Best Odds Guaranteed

Betting at a site with ‘best odds guaranteed’ saves you from shopping around for the best odds when placing your bets. Such sites, once per day, will compare their odds to those offered by rival bookies and make sure that the odds they offer are at least identical, if not better. 888sport is one bookie that offers best odds guaranteed.

Extra Winnings

What’s better than a big win? An even bigger win! Some sites will boost your winnings if you land a system bet or an acca in which all your selections win. For example, with the ‘All Correct Bonuses’ deal at Betfred if you place a 15, 31 or 63 system bet on horse racing or greyhounds and ALL your selections win, then your winnings are boosted by a further 25 percent.

Free Bet Club

In casino terms, these are called VIP schemes, but at sportsbooks they are usually called something different, such as a ‘free bet club’. The way they work is simple – if during a set period (usually one month) you place a qualifying number of bets, once that period is up you will receive some kind of reward. Paddy’s Rewards Club at Paddy Power, for example, will hand you a generous £10 free bet if you make a minium of five qualifying bets (see the T&Cs) during a single calendar week.

Final Thoughts

People tend to have mixed feelings about sports betting promo codes or betting codes. Some feel they are unnecessary, while others enjoy the ‘thrill’ they receive when they uncover a red hot bonus code for a site they’ve already got an account at, or a betting promo code for a site they’ve always thought about signing up with.

Whatever your personal opinion might be, bonus codes and betting promo codes are always a great way of making your wagering money go that little bit further. We hope that this page has unclouded any doubts you may have had about the best promo codes currently available in the UK, and we hope you have betting success when you use them.


Do I have to use a promo code for every offer?

I have a betting bonus code! Can I use it at any site?

I used a bonus code and deposited £5, but did not get a bonus. How come?

What is ‘playthrough’ ?

What is the difference between a promo code and a bonus code?

Can you get football betting promo codes?

Do betting promo codes for existing customers exist?

Peter Addison

Peter Addison

Peter should be a familiar name to anyone who had ever read anything about online gambling on the world wide wagering web. A highly experienced content writer and iGaming expert, Peter has worked for most of the big names in the business, and joined AFP in 2022. When not writing, Peter enjoys singing (being a member of two choirs), playing guitar (acoustic and electric) and watching sports. Fun fact: Peter had the badge of his favorite baseball team tattooed on his leg the year before they completely rebranded!