Home Betting Best Betting Promotions Comparison UK 2023 – Compare the Best Today
Joe Halliday

Betting promotions aren’t just one of the most exciting aspects of gambling on sports – they’re also one of the most important. Getting access to high quality special offers, and using them in a smart manner, can make a mighty difference to your long-term profits. 

In this article, you’ll learn everything you need to know about the best betting promotions in the UK right now. We’ll cover the top sites for these deals, the top offer types to look out for, tell you what sports get the best deals, and plenty more besides. 

Best Betting Promotion Sites UK

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Bet £10 Get £40 In Bonuses
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Bet £10, Get £30 in Free Bets
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50% Of First Day Losses Back As A Free Bet Up To £25
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£25 Free Bet + 10 Free Spins
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UK’s Best Promotion Offers Ranked Thursday

  1. 888sport – The best bookie for betting promotions in the UK
  2. BoyleSports – Excellent selection of horse racing offers
  3. Betfred – Get both your odds and winnings boosted
  4. BetUK – Check out the most unusual Acca Club around
  5. FansBet – Choose between two different sports welcome offers
  6. BetGoodwin – Enjoy a big-time Risk Free Bet
  7. QuinnBet – Benefit from price boosts every single day
  8. Luckland – Trigger a sizable Acca Boost for extra profits
  9. 10Bet – One of the biggest welcome offers in the UK right now
  10. BetStorm – Money Back deals for both football and tennis

Top 5 Betting Sites for Betting Promotions Reviewed

There are plenty of excellent sportsbooks in the UK, almost all of which will provide betting promotions in some form or another. We’ve narrowed these many options down to a top 10 though, with these being the very best of the best. 

1. 888sport – Our #1 Sportsbook for Betting Promotions (Bet £10, Get £30 in Free Bets)betting promotions UK - 888sport

With so many options out there, when it comes to ranking the best betting sites promotions, this was one of the trickier rankings we’ve made. In the end though, 888sport managed to claim our top spot. This brand not only has an outstanding reputation – it’s also done a brilliant job of continually providing existing customers with rewards for their loyalties. 

The Bet £10, Get £30 welcome offer here is fairly standard. Where 888sport distinguishes itself is with its ongoing promotions, which are numerous and extremely varied. At the time of writing alone, 888sport provides an Acca Club, Money Back as Free Bet deals, Winnings Boosts, Boosted Odds, and more. It’s also one of the few top bookies to have offered betting app promotions specifically for mobile users in recent times.


  • Use the ‘Acca Club’ for weekly free bets
  • ‘Money Back as Free Bet’ offers in place
  • Nice live streaming section


  • Loading speeds could be faster

2. BoyleSports – Best for Horse Racing Betting Promotions (Bet £10, Get £20 in Free Bets)

betting promotions UK - boylesports

BoyleSports has an absolutely brilliant track record, which stretches all the way back to 1989. It’s done a great job of keeping up with the times during the digital age though, and nowhere is this better shown than with its selection of ongoing promotions. 

Horse racing fans will be particularly pleased here, with Money Back, Extra Places, and Best Odds Guaranteed deals all in place. An Acca Club also helps you claim a free bet each and every week, and BoyleSports also provides both Acca Insurance and Acca Boost offers.


  • Acca Boost and Insurance deals available
  • Brilliant reputation in the industry
  • Money Back as Free Bet on horse racing


  • User interface needs to be updated

3. Betfred – Big Boosts to Both Your Winnings and Odds (Bet £10, Get £30 in Free Bets)

betting promotions UK - betfred

Betfred is one of the few surviving bookies which can claim a longer track record than BoyleSports. Its own history stretches back to 1967, but – like BoyleSports – it has certainly managed to keep up with the times. Nowadays, Betfred boasts incredibly user-friendly mobile apps along with its brilliant desktop site, and – of course – some of the best betting sites promotions around. 

Even after claiming your initial £30 in free bets, you’ll still find plenty of valuable bonuses at Betfred. There’s a constant stream of Price Boosts, plus Winnings Boosts and Acca Insurance, and several different horse racing offers like Free Bet if 2nd and All Correct Bonus.  


  • Fantastic mobile apps
  • Track record goes back decades
  • Acca insurance deal in place


  • More payment options available elsewhere

4. BetUK – An Intriguing and Creative Acca Club (Bet £10, Get £30 in Free Bets)

betting promotions UK - BetUK

BetUK is easily the least-known brand on this list so far, but you certainly shouldn’t let this put you off. It might only have launched in 2018, but this bookie has already put together slick and user-friendly desktop and mobile platforms, plus a highly-impressive range of betting promotions.

Following on from the solid welcome offer, BetUK customers can keep the free bets flowing thanks to betting promotions for both football and horse racing. There’s also one of the more intriguing Acca Club deals around. Instead of dishing out free bets, this deal actually gives you five profit boosts instead, which can give you up to £1,000 extra per boost.


  • Join the Acca Club for regular free bets
  • Good iOS and Android apps
  • Modern, user-friendly interface


  • Not the biggest welcome offer around

5. FansBet – Two Different Welcome Offers to Choose Between (Bet £10, Get £30 in Free Bets)

betting promotions UK - fansbet

Like BetUK, FansBet is both a young and relatively unknown bookie. Again though, letting this dissuade you from checking it out would be a big mistake. FansBet boasts not only a huge selection of markets, excellent mobile features, and a solid virtual sports section. It also has some of the best betting sites promotions for existing customers around. 

For starters, newcomers to FansBet can pick between two different welcome offers – a traditional Bet X, Get Y deal, and a Deposit Match. After that, you get access to several different free bet offers, plus Acca Boosts which can net you up to £10,000 extra in profits. 


  • Exciting up-and-coming brand
  • Reload bonus in place
  • Free bet and risk free bet offers available


  • Relatively short track record

Different Types of Betting Promotions Explained

There are a whole lot of sportsbooks out there, adding up to a huge number of individual betting promotions in the UK. In reality, however, most of these offers fall into a few select categories, with these being the five most popular types. 

Bet X, Get Y

In the UK, this is the most common form of welcome offer by far. That’s certainly not a bad thing, however, since Bet X, Get Y deals are easy to both understand and execute. 

To trigger these new customer betting promotions, you’ll need to sign up, make a deposit, then place a qualifying wager meeting a certain minimum amount. You will then be rewarded with free bet tokens, whether that first wager wins or loses. In a classic ‘Bet £10, Get £30’ welcome offer, for example, you’ll bet at least £10 to start off with, and receive £30 in free bets. 

These offers are extremely easy to find, but here are three of our favourites right now:

  • BetUK – Bet £10, Get £30 in Free Bets
  • 888sport – Bet £10, Get £30 in Free Bets
  • Betfred – Bet £10, Get £30 in Free Bets

Acca Club

Free bets are one of the most valuable commodities you can find, as a punter, so betting promotions in the UK which hand them out are definitely worth triggering. Of all those, Acca Clubs are arguably the very best. 

‘Joining’ an Acca Club involves placing bets totalling a certain amount within a specified time frame. You might need to place £30 in wagers, for example, within one week. Meet this requirement, and – regardless of the outcome of your qualifying wagers – you’ll be given a free bet. Best of all, these deals can be triggered each and every week. 

Acca Clubs have become a lot more common in the past couple of years, with these being three of the best at the time of writing:

  • 888sport – Score a £5 Free Bet Every Week
  • BetUK – Get 5 Acca Profit Boosts Each Week
  • BoyleSports – £5 Free Acca for Every 5 Accas Placed

Money Back Offers

Making a long-term profit isn’t just about increasing your winnings – it’s about reducing your losses too. Top betting promotions can help with this, with Money Back Offers being the very best example. 

These excellent deals will usually cover a certain percentage of your losses across a given time frame (usually one week). Lose £100, for example, and a 10% Money Back Offer will give you £10 back. This can come as a free bet, or – better still – as cash. 

These deals aren’t quite as common as the past couple we’ve looked at, but there are still a few good examples out there:

  • BetStorm – Cash Back Deals for Football and Tennis
  • 888sport – Money Back as Free Bet on Football
  • BoyleSports – Money Back as Free Bet on Horse Racing

Acca Boost and Insurance

The mighty accumulator might not be the most sensible bet type out there, but it’s definitely one of the most popular. Nowadays, a top bookie won’t just allow you to place accas – they’ll provide multiple online betting promotions to help you out. 

These usually take one of two forms. The first is an Acca Boost, which gives a percentage increase on your winnings for placing a successful acca. The second is Acca Insurance, which ‘insures’ one leg of your acca so that – if it loses – your overall bet still survives. 

We’re pleased to say these top betting promotions are extremely easy to find, with these being just a few of the places you can do so:

Odds Boosts

As you surely already know, there can be some significant variance between bookies’ prices, even for the exact same market. This variance is being taken to a whole other level though, with the rising popularity of Odds Boosts. 

These deals – also known as Price Boosts – are pretty self-explanatory. Rather than simply taking the originally-calculated odds, an Odds Boost lets you take a higher price for that same bet. A market that was priced at 5/1, for example, might suddenly be boosted to 10/1, thus doubling your potential profits. 

Price Boosts are provided by just about every major bookie around nowadays, with these being three of the best examples:

  • Betfred – Get Both Your Odds and Winnings Boosted
  • QuinnBet – Benefit from Price Boosts Every Single Day
  • 888sport – Odds Boosts and Winnings Boosts available

What is a Betting Promotion?

We’ve already dived into the best sportsbook for online betting promotions, and taken a look at some of the most common types you’re likely to find. Now though, it’s time to zoom out a little and discuss what sports betting promotions actually are. 

The best way to think of them is as special offers, as you might find in any other area of commerce. They’re put in place to attract you to a brand initially, then keep you there by continually rewarding your loyalty. The ways in which they accomplish this vary significantly, but that’s the motivation for the bookie. 

In return though, you’re also given benefits. The ways in which these are actually delivered are varied, but – ultimately – they come down to two main things: helping you to win more money, and helping you to stop losing money. 

Finally, also as in other areas of commerce, you will rarely, if ever, get ‘something for nothing’ from a sportsbook. Even the best betting promotions will require something from you – usually a qualifying wager of some kind – before you are given your rewards.

Sports Betting Promotions Terms and Conditions

Every single special offer out there should come with a set of terms and conditions. If it doesn’t, we’d advise steering clear. After all, these T&Cs are vital in helping you understand exactly what you must do to trigger the best betting promotions, and subsequently use the rewards they give you. 

The specifics of these T&Cs will vary from bookie to bookie, and offer to offer. That said, they can generally be broken down into three main stages.

Signing Up

If you’re intending to use a welcome offer, you must be careful from the time you begin signing up, since some brands will require you to enter a promo code at this early stage. After you’ve created your account, you should also ensure you use an eligible deposit method to make your first payment, and that the payment meets a certain minimum amount. 

Triggering the Offer

This stage has the biggest amount of variance, depending on the offer type. There are still a few common conditions to look out for, though. 

Even the best betting promotions will usually involve placing a qualifying wager. You must ensure this meets certain parameters, such as minimum odds and a minimum stake amount, and restrictions for both sports and bet types can also apply. 

Using Your Bonuses

While this is certainly the fun part, it also comes with a few potential pitfalls. The biggest is the infamous rollover requirement, which – if it’s in place – will involve betting through your deposit and/or bonus amount a certain number of times. When using any free bets you’ve received, you must also take market restrictions into account. 

Finally, you should always bear the time frame of sports betting promotions in mind. If you fail to use your free bets before their expiry date, for example, then they will simply disappear. 

Best New Customer Betting Promotions

Sign up offers are the most common types of online betting promotions. You’ll find them in place on just about every sportsbook around, with good reason – these deals really can be instrumental in persuading a punter to sign up to one brand over another. 

These top betting promotions deliver bigger rewards than any other form. A classic Bet X, Get Y deal, for example, can give you £30 in free bets in exchange for only wagering £10, for an excellent 3:1 return on your investment. 

In fact, the only real drawback of sign up betting promotions is their short-lived nature. Even the best betting promotions for new customers can only be triggered once, immediately after signing up for a brand. Then, once you’ve used that bonus, you’re unlikely to get another one of a comparable size.

For our money, these are the three best sign up betting promotions right now:

  • 888sport – Bet £10, Get £30 in Free Bets
  • 10Bet – 50% Deposit Match, Up to £50
  • QuinnBet – 50% Refund on First Day Losses, Up to £25

Best Betting Site Promotions for Existing Customers

Bookies aren’t only interested in getting you to sign up. In fact, it’s a bigger priority for them to keep you coming back for the long haul. 

To that end, a good sportsbook will put plenty of quality sports betting promotions in place for their existing customers too. These will almost certainly provide smaller rewards than the welcome offer. The big advantage they have, however, is that they can be triggered time and again, to claim a continual stream of rewards. 

As noted earlier, there are plenty of forms these can take. Many will seek to increase your winnings, such as Odds Boosts, Profit Boosts, Best Odds Guaranteed, and so on. Others look to reduce your losses, such as Risk Free Bets and Money Back deals. 

All of our recommended bookies stack up pretty well in this area. If ongoing betting site promotions are your priority though, we’d recommend checking out this impressive trio:

  • 888sport – Bet £10, Get £30 in Free Bets
  • FansBet – Bet £10, Get £30 in Free Bets
  • QuinnBet – 50% Refund on First Day Losses, Up to £25

Best Football Betting Promotions UK

Football is the most popular sport for online betting in the UK by a distance. That’s why most bookies make it their priority when it comes to market selections, and you’ll find plenty of football betting promotions out there too. 

The most common types are Odds Boosts, which will usually be put in place each and every day. It’s also pretty easy to get boosts on your winnings though – most often for accumulators, but sometimes for singles bets too. 

It’s also worth noting that most bookies will really step up their game when the big international tournaments roll around – namely the World Cup and Euros. As such, these are definitely the best times to check for football deals. 

All of our recommended sportsbooks have excellent football sections, but these three brands excel in their football betting promotions:

  • FansBet – Bet £10, Get £30 in Free Bets
  • 888sport – Bet £10, Get £30 in Free Bets
  • Betfred – Bet £10, Get £30 in Free Bets

Best Horse Racing Betting Promotions Today

Horse racing is the most traditional British betting market, and remains immensely popular today. Its coverage among sportsbooks is comparable to football’s, and – actually – you’ll find a greater number of specific betting site promotions targeted at the ‘sport of kings’. 

There are a few online betting promotions that most horse racing betting sites will have in place, such as Best Odds Guaranteed and Extra Places, with No Runner No Bet also being a common offer type. Some brands go above and beyond this though, providing deals such as Money Back if 2nd and All Correct Bonuses to their users. 

Most of our selected bookies also excel in this area. If we had to narrow our recommendations down to just three, however, these are the brands we’d pick:

  • QuinnBet – 50% Refund on First Day Losses, Up to £25
  • Betfred – Bet £10, Get £30 in Free Bets
  • BetGoodwin – 50% Of First Day Losses Back As A Free Bet Up To £25

The Pros and Cons of Betting Promotions

We’ve obviously stayed pretty positive about sports betting promotions so far, and for good reason – these deals really can provide excellent value, when used correctly. That said, they still do have their strong and weak points, as you can see below. 


  • Spare Your Account Balance

Free bets are a fantastic reward to target, as you look to use sports betting promotions. They tend to be easy to acquire, but – more importantly – can be used in place of your cash balance, thus sparing it for another day.

  • Guide Your Betting

The number of betting options on a modern-day sportsbook can be overwhelming. Betting site promotions which focus on specific sports and competitions can – in turn – help to guide your own betting picks. 

  • Reduce Your Losses

Losing a wager always stings, but some of the best betting promotions can help to soften the financial impact. In fact, there are several different offer types which will reduce your losses, which can have a sizable long-term effect.


  • Can Encourage Poor Picks

It can be tempting to chase after ill-advised markets in an effort to trigger betting site promotions. That’s why - if the minimum odds or wagering requirements seem too high - it can be best to simply steer clear. 

  • Chance of Making Mistakes

Even for the best betting promotions, there are plenty of T&Cs involved. As such, there’s always the chance that you’ll make a single mistake, and end up failing to claim the offer entirely. 

What Are the Best Sports for Betting Promotions?

As you likely already know, a typical modern-day sportsbook will provide you with a whole lot of sports to bet on. These will normally number at least a couple of dozen, with some bookies providing 30+. 

Of those many sports, however, only a select few will actually have betting site targeted at them. Football and horse racing enjoy the best deals by far, as covered earlier in this article, with special offers available more or less all-year round. That’s not to say other sports aren’t also covered. Their UK betting promotions simply tend to appear when one of the biggest contests is taking place - a slam for tennis, for example, or a major in golf. 

The good news is that - even if you’re not a fan of one of these sports - it’s still easy to find betting promotions in the UK which cover your preferred markets. Almost all welcome offers are non-specific about the sports they apply to, and many ongoing promotions are too. As such, they can be used just as easily on the likes of table tennis and pool as they could be with football or horse racing. 

How to Choose the Best Bookmaker for Betting Promotions

As noted, there are plenty of great options out there as you attempt to hunt down the best betting promotions in the UK. To provide a little extra guidance for your search though, here are five key areas that we’d advise prioritising. 

1 – Variety of Betting Promotions

In general, the more UK betting promotions that a sportsbook offers, the better. After all, having a greater range of choices makes it far more likely that you’ll be kept engaged for the long haul. 

Not only that, but you can mix and match deals depending on your current needs. If you’ve been taking a few big losses, you might want to focus on Money Back deals. If you’re simply looking to strike a big win, by contrast, you can trigger a Winnings Boost offer.


2 – Offer Frequency

If a deal clearly offers excellent value, and remains popular with punters, then there’s obviously no harm in a bookie keeping it around. That said, it’s still important that they move with the times, adapting to the latest trends in both sports and the betting industry. You should also prioritise bookies which make a point of looking out for the biggest competitions – whether in football, horse racing, or any other sport – and provide relevant betting promotions in the UK.


3 – Value

It can be difficult to look beyond the headline figure of the maximum bonus amount you can claim. You must try to do so, however, and instead focus on the concept of value. Getting a £50 bonus might sound great, but if you need to complete a 20x rollover en route to doing so, the value is obviously lacklustre. By contrast, a Bet £10, Get £30 welcome offer might feature a smaller reward, but the value involved is far superior.


4 – Fairness of T&Cs

We’re pleased to say that – in general – we’re past the days of bookies trying to trip up punters by inserting sneaky clauses into their T&Cs. Nowadays, everything is out in the open, and you can comb the small print as carefully as you like to gauge how fair it is. 

As you analyse betting promotions in this way, a few key points to look out for are the time limits involved, the size of any rollover requirements, and the minimum odds you must obey. In general, you should be checking that the bookie gives you a fair chance to both win your qualifying wagers, and use your bonus effectively.


5 – Sheer Size

It might sound simplistic, and you should still bear everything else we’ve said in mind. But ultimately, the easiest metric of all to use in your judgements is the sheer size of the rewards on offer. Bigger bonuses, after all, can obviously lead to much bigger winnings on your part.


Best Sites for Betting Promotions by Category

To a large extent, all of our recommended bookies will give you an excellent and highly-modern experience, augmented - of course - by some tasty betting promotions. These brands still excel in particular areas though, as you can see below. 

Best Welcome Offer BetUK Best Football Offers FansBet
Best Acca Club 888sport Top for Price Boosts Betfred 
Top Money Back Offer BetStorm Best Insurance Offers BoyleSports
Best for Free Bets FansBet #1 for Mobile Users 888sport
Top Horse Racing Deals QuinnBet Best Casino Deals QuinnBet

Free Betting Promotions in the UK

Finding and using free betting promotions is a holy grail for any bettor. The issue is that doing so is extremely difficult. As touched upon earlier, it is incredibly rare that you will truly get anything for ‘free’ from a sportsbook. Rather, you will almost always need to make at least some financial contribution, even for free betting promotions. 

The only real exception is the Free Bet No Deposit. In these free betting promotions, you’re given a free bet purely in return for signing up, without needing to pay a single penny into your account. Unfortunately, these free betting promotions are almost unheard-of nowadays, so - if you do find one - you should pounce on it immediately. 

The most realistic course of action, instead, is to simply seek out free bets. These will require at least some initial betting from you, but - once you’ve got the tokens - they are indeed free to use, saving your account balance for another day. Here are the three best sportsbooks for these free betting promotions right now:

  • FansBet - Bet £10, Get £30 in Free Bets
  • 888sport - Bet £10, Get £30 in Free Bets
  • Betfred - Bet £10, Get £30 in Free Bets

Best Betting App Promotions in 2022

The development of mobile technology had a huge impact on the betting industry. Nowadays, almost all top UK sportsbooks will provide excellent mobile apps for both iOS and Android users.

These apps tend to carry over all the most important special features, including live streaming, in-play and cash out tools, and - naturally - the same betting markets. Most importantly for our needs, you’ll typically find that all the betting promotions have been ported over too, allowing you to claim these deals wherever and whenever you please. In fact, some brands - like 888sport - have been known to create betting app promotions specifically for their mobile users. 

If you’re a fan of on-the-go betting, and also wish to get your hands on some enticing deals, here are the three best options for betting app promotions right now:

  • 888sport - Free bet offers for mobile customers
  • Betfred - Enjoy top quality live streaming via the app
  • BetUK - Incredibly user-friendly betting app

Final Thoughts

Betting promotions in the UK come in all sorts of shapes and sizes nowadays. They all have one thing in common, however - if they’re used in a smart and considered manner, they can deliver extremely useful rewards for bettors. 

After reading this article, you now have a thorough grounding in what betting promotions are out there, and how they work. All that remains for you to do is pick one of our recommended brands, trigger its welcome offer, then enjoy its ongoing promotions for as long as you like. 


Which betting site offers the best betting promotions in the UK 2022?

Where can I find horse racing betting promotions?

What betting sites offer football betting promotions in the UK?

Where can I find the best new customer betting promotions?

Can I claim free betting promotions?

Is it possible to get betting promotions with no deposit?

Joe Halliday

Joe Halliday

Joe is an expert in both online casinos and sports betting sites. He has worked as a full-time online gambling content creator for over six years now, and has many more years of personal betting experience. He particularly enjoys betting on football, where he favours a stats-based strategy, but likes gambling on the NFL, NBA, and more too. Elsewhere, Joe carries his data-driven approach to Fantasy Premier League, for which he writes tips columns, how-to guides, and more. Joe has written for a wide variety of sports betting and casino sites including TopBettingSites, FootballBettingSites and OnlineBettingSites