Don’t let trolls deter you from talking to potential customers

AFP

As much as you might be inclined to cut back on posts and ads on Facebook and Twitter just to avoid the headaches of having to deal with trolls, you have to stick with your plan. Facebook and Twitter are highly effective tools for getting messages to potential customers, and as with other forms of advertising and messaging, the key to their effectiveness is repetition of message.

newspaper

Sean Moulton and Sofia Plagakis: Are dangerous chemicals stored near you?

AFP

Federal investigators from the U.S. Chemical Safety Board and other agencies are still sifting through the debris in West, Texas to determine why a fire in a fertilizer plant ignited an explosion of ammonium nitrate that killed at least 14 people, injured more than 200, and destroyed two schools, a nursing home, and dozens of homes.

Chris Graham: Content is king for small-business owners on the web

AFP

If you build it, it being a website, using the “Field of Dreams” mantra, then they will come. Alas, if only it were that easy. The national brands have unlimited budgets for seemingly endless stream of Google and Facebook and Twitter ads. Chances are if you’ve clicked my article for advice, you’re not among that subset of the business marketing population.